Rob Kuehfus is Principal Technical Program Manager at Microsoft with over a decade of experience driving cloud adoption and resiliency across enterprise platforms. He is a recognized expert in Azure architecture and cost optimization, leading strategic initiatives to help customers build scalable, secure, and efficient cloud solutions. He is a frequent speaker at industry events such as Microsoft Ignite, where he discusses elevating Azure ROI and designing resilient workloads. Rob is passionate about bridging technology and business outcomes through innovation and collaboration.