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Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.  Abstract This week on Making Data Simple, our guest is Aarti Cherian, Program Director for IBM's Cloud Pak for Data and Watson Data Science Marketing. Aarti discusses key marketing tactics that are currently leveraged by teams at IBM.  Connect with Aarti LinkedIn Twitter Show Notes 3:01 - Check out this article on marketing techniques for tech companies.  14:41 - Not sure what B to B means? Find out here. 21:24 - Learn more about IBM Cloud Pak for Data here. 21:28 - Learn more about IBM Cloud Pak for Data System here. Connect with the Team Producer Liam Seston - LinkedIn. Producer Lana Cosic - LinkedIn. Producer Meighann Helene - LinkedIn.  Producer Mark Simmonds - LinkedIn.  Host Al Martin - LinkedIn and Twitter. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.