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Blair Freebairn

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Complex Spatial Data Science in the Boardroom | Katy Ashwin & Blair Freebairn | KFC UK & Geolytix 2023-08-29 · 16:09
Katy Ashwin – Marketing Planning Analyst @ KFC UK , Blair Freebairn – CEO @ Geolytix

Where should we open 50 stores? Simple question right?

To answer it Katy Ashwin, Marketing Planning Analyst at KFC UK and Blair Freebairn, CEO of Geolytix, talk through complex spatial modelling, as well as mobility data derived interaction surfaces, spatial ML ensemble models by channel and store format, big data optimization to create opportunity heat surfaces, and much more.

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AI/ML Big Data Data Science Marketing
Spatial Data Science Conference 2023
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