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Brett McLaughlin

Chief Data Strategist · Akamai

6 activities

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Brett Powell

author

5 activities

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Brett Lantz

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2 activities

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Title & Speakers	Event
Sponsored by: Amperity \| Transforming Guest Experiences: GoTo Foods’ Data Journey with Amperity & Databricks 2025-06-10 · 17:20 Brett Newcome – Director of Marketing Technology @ GoTo Foods , Manuel Valdes – Chief Technology Officer @ GoTo Foods GoTo Foods, the platform company behind brands like Auntie Anne’s, Cinnabon, Jamba, and more, set out to turn a fragmented data landscape into a high-performance customer intelligence engine. In this session, CTO Manuel Valdes and Director of Marketing Technology Brett Newcome share how they unified data using Databricks Delta Sharing and Amperity’s Customer Data Cloud to speed up time to market. As part of GoTo’s broader strategy to support its brands with shared enterprise tools, the team: Unified loyalty, catering, and retail data into one customer view Cut campaign lead times from weeks to hours Activated audiences in real time without straining engineering Unlocked new revenue through smarter segmentation and personalization Cloud Computing Databricks Delta Marketing	Data + AI Summit 2025 Video

Title & Speakers

Event

Sponsored by: Amperity | Transforming Guest Experiences: GoTo Foods’ Data Journey with Amperity & Databricks 2025-06-10 · 17:20

Brett Newcome – Director of Marketing Technology @ GoTo Foods , Manuel Valdes – Chief Technology Officer @ GoTo Foods

GoTo Foods, the platform company behind brands like Auntie Anne’s, Cinnabon, Jamba, and more, set out to turn a fragmented data landscape into a high-performance customer intelligence engine. In this session, CTO Manuel Valdes and Director of Marketing Technology Brett Newcome share how they unified data using Databricks Delta Sharing and Amperity’s Customer Data Cloud to speed up time to market. As part of GoTo’s broader strategy to support its brands with shared enterprise tools, the team: Unified loyalty, catering, and retail data into one customer view Cut campaign lead times from weeks to hours Activated audiences in real time without straining engineering Unlocked new revenue through smarter segmentation and personalization

Cloud Computing Databricks Delta Marketing

Data + AI Summit 2025

Video

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