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Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Hiten Shah – co-founder @ KISSmetrics

Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.

Adobe Analytics Analytics Google Analytics Kissmetrics Marketing
The Analytics Power Hour
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