talk-data.com
People (122 results)
See all 122 →Activities & events
| Title & Speakers | Event |
|---|---|
|
How to Embed Analytics into Front-Line Operations with Jason Tan
2021-10-27 · 18:36
Jason Tan
– Managing Director
@ Data Driven Analytics
,
Jonas Christensen
– host
If you dream of using analytics to optimise your customer interactions and squeeze additional value out of your existing operations, then is episode is for you! Today, most large services businesses have established data science functions that churn out countless reports, dashboards, customer insights packs, machine learning models, forecasts and predictions. With all this information to hand, you would hope that front-line operations are making data-driven decisions across the board. But alas, many of these same businesses struggle to turn their analytics into more than glossy PowerPoint packs that describe what could be done. Often, this is because the technical implementation of data science solutions run into resource constraints or remain unsupported by IT departments. So, how can we successfully make use of our analytical output in our front-line operations without spending eons creating overly complex systems that never quite deliver? To answer this question, I recently spoke to Jason Tan who is an expert in operationalising data science solutions that deliver positive customer outcomes and real financial results. Jason Is the managing director of consulting group Data Driven Analytics and an expert in optimising customer experience, pricing and long-term customer value. In this episode of Leaders of Analytics, we discuss: How to use analytics to optimise your customer interactionsHow to identify the most valuable data science use cases in your organisationHow Jason has created successful data science solutions around legacy IT platformsWhether you should buy off-the-shelf pricing software or build your own solution |
Leaders of Analytics |
|
Music on TikTok Top Tracks and Trending Videos
2019-08-15 · 04:00
Jason Joven
– host
@ Chartmetric
Highlights TikTok is the new game, but it’s already the 2nd quarter. Let’s dive into one of our newest features, TikTok Top Track and Trending Videos charts.Mission Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.We’re on the socials at “chartmetric”, that’s Chartmetric, no “S ”- follow us on LinkedIn, Instagram, Twitter, or Facebook, and talk to us! We’d love to hear from you.DateThis is your Data Dump for Thursday, August 15th, 2019. TikTok Top Tracks and Trending VideosIf you are involved in music marketing at all, or you have a Gen Z-er in your life, you know about TikTok.Owned by Beijing-based Internet company ByteDance, TikTok is arguably the newest place to be when it comes to music discovery, and it’s hard not to be when you take over the giant lip-sync app that was Musical.ly.Earlier this year, ByteDance hit over 1B downloads across their suite of apps, 100M of them in the US and 250M of them in India, according to CNN.Some of its biggest stars are just regular people: teens dancing, moms decorating cookies, people playing practical jokes on each other….but it’s all frequently set to music.So who’s winning that never-ending game for eyes and ears on TikTok?As of yesterday, the top track used was none other than Lil Nas X and Billy Ray Cyrus’s “Old Town Road (remix)”, with 9.3M videos using the now record-breaking track.One thing to note about TikTok as a music platform is that-at least in its current state-it’s not the neatest from a metadata perspective. It’s more about the users’ creativity.As users are free to record and upload video and audio like YouTube, songs can be uploaded with no identifying song name or artist to keep track.Or in Lil Nas X’s case, duplicates. There were two original track copies of “Old Town Road” in the 28th and 34th positions on the top tracks chart yesterday, with 2.3 and 2M videos respectively. So if you include remixes, the track is definitely the top one on the Chinese platform with over 13.6M TikTok videos with the yeehaw anthem.And while there is a Trending Video chart, where Mariah Carey’s 2009 track “Obsessed” is currently the soundtrack for the #1 and #2 videos, you don’t have to go to the trending chart to find non-Top 40 tracks.For example, Why Mona’s 2017 moody electronic cover of the Spice Girls’ “Wannabe” took the #2 spot yesterday with 9.2M videos, due to its viral dance that many users uploaded the song with.In 4th place with 7.6M videos is Sean Kingston’s 2007 track “Beautiful Girls”, where lots of TikTok-ers are do a cute hand dance or some Fortnite moves.Or in 135th place with 791K videos is none other than ABBA, with their 1986 track “Gimme! Gimme! Gimmie!”, because it has a nice “reveal” type of drop into its chorus. Users like to provide some kind of visual surprise or fun moment when it hits.So if you’ve got a catalog track ripe for memes, let her rip, because the world awaits its next hashtag!Outro That’s it for your Daily Data Dump for Thursday, August 15th, 2019. This is Jason from Chartmetric.Our new TikTok Top Tracks and Trending Video charts are now live, check them out with a free account at chartmetric.com Article links and show notes are at: podcast.chartmetric.comHappy Thursday, we’ll see you tomorrow! |
|
|
2019-05-21 // Technique Tuesday: Curating the Curators
2019-05-21 · 03:25
Rutger Rosenborg
– host
@ Chartmetric
HighlightsThis Technique Tuesday brings you a fresh way to take a bite out of your data by learning how to curate the curators, the streaming world’s sometimes mysterious movers and doers. Mission No, this isn’t Jason with a cold; it’s Chartmetric’s newest voice, Rutger Rosenborg, and I’m happy to be here uploading charts, artists, and playlists into your brain so you can stay up on the latest in the music data world. DateThis is your Data Dump for Tuesday, May 21st, 2019.Technique Tuesday: Curating the CuratorsOn today’s Technique Tuesday, we’re bringing you a fresh way to take a bite out of your data with a spoonful of meta-curation. Curators are the sometimes mysterious movers and doers of the streaming world determining what’s hot, what’s not, and what might have a shot — and all with a playlist. It might not be a surprise to anyone that Apple and Spotify are themselves the biggest curators in the streaming world — after all, they control their own DSPs. Let’s look at the green giant, Spotify, which has a whopping 7,000-plus self-curated playlists to its name…. with a staggering 1.1 billion followers. How does that work, if its total user count is something like 200 million, counting both premium and ad-based users? Well, users must like Spotify playlists enough to subscribe to tons of them.On the other side of the ring, despite its lower worldwide subscriber count, as a curator, Apple boasts more than twice the number of playlists than Spotify at around 17,500, all said and done.C’est tout? Non, less is more for French streaming service Deezer, which interestingly features official curators composed of a combination of geographic or genre based anonymous “editors” and face-forward “editors” like Fabio from Brazil, Emilia from Romania, and Stanislav from Russia. While Deezer’s playlist count is low, on the order of 1,500 or so dispersed amongst some 40-odd official Deezer editors, each editor ranges from thousands to multi-millions of followers.There’s also Amazon’s mysterious Music Experts, who dictate all 2,800 playlists in their ecosystem, from “All Hits” to “Country Heat,” and “Pop Culture” to “I Miss the ‘90s.” “Cleaning the House” is a good one too, by the way.But we’re talking macro level here. Let’s get into the weeds. As a curator, Spotify is clearly geared toward frontline pop hits, with its “Today’s Top Hits” playlist absolutely dominating the platform in terms of both listenership, at an estimated 5.7 million a month, and also follower count, at 23.2 million. Apple Music, on the other hand, is a bit more evenly dispersed, with its Hip-Hop, Alternative, and Pop sub-curators sitting at around 1,300 playlists each. Jazz, Rock, Indie, and Country hover between 800 and 1,000. Deezer is a bit more difficult to parse, numbers wise, because its curation focus is more geographic based. Suffice it to say, you’re probably not going to want to hit up Fabio for a Country Western pitch anytime soon.Still too macro? Then it’s microscope time. What about those other curators — you know, the ones who aren’t necessarily funded by billion-dollar corporations.On second thought … Fltr, Digster, and Topsify are three of the biggest third-party playlist curators, and they’re owned by Sony, Universal, and Warner, respectively. While it’s no secret where their curation interests lie, there are still the classic DJ tastemakers like Dmitri Vegas & Like Mike, who boast close to 2 million EDM-focused followers, or market-specific influencers like Hugo Gloss with 1.4 million Brazil-focused followers.What’s clear here is that Spotify and Deezer are somewhat more democratic and accessible platforms for individual tastemakers with some skin in the game. Aside from prominent artists, individual users have managed to rack up hundreds of thousands of followers and exert influence on the playlist game. Apple Music and Amazon Music, on the other hand, have a tighter grip on the curation wheel, making their platforms more difficult to penetrate for third-party tastemakers. OutroThat’s a wrap for your Daily Data Dump for Tuesday, May 21st, 2019. This is Rutger from Chartmetric.Free accounts are at app.chartmetric.com/signupAnd article links and show notes are at: podcast.chartmetric.com.Have a good rest of your Tuesday, and long live King Bran the Broken! |
|
|
2019-04-16 // Coachella Weekend 1 and Game of Thrones playlists
2019-04-16 · 04:00
Jason Joven
– host
@ Chartmetric
HighlightsCoachella Weekend 1 and the Game of Thrones Season 8 opener just dropped...so what does this mean for their playlists?MissionGood morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Tuesday April 16th 2019.Coachella & Game of Thrones spotlightWhat should we think of event-based playlists? Are they important components of branding strategy? A fun extra for superfans? Or just a marketing afterthought that captures a few of curious bypassers?Most people involved in Western pop culture were tuned into either one of two things this past weekend: Coachella Week 1 happening in the deserts of California, or the Game of Thrones season 8 opener in the Seven Kingdoms of Westeros.Let’s take a moment to examine both pop culture behemoths in the context of this larger question at hand. (I’ll consider the TV series Game of Thrones an “event” due to its recent season opener.)Both events maintain a curator profile on both Spotify and Apple Music. User “Coachella” is the obvious one for the music festival, while the show’s user profile is named “Game of Thrones” on Spotify, but on Apple Music, it is “Music from Game of Thrones”.Coachella on Spotify currently has six public playlists, with five of them focused on different parts of the day. For example, the “Made in the Shade” playlist is for chilling out in the morning, and “Nights and Lights” is for turning up at night.But most of Coachella’s 214K followers are for their “2019 Lineup” playlist, which is 161 songs long and runs for 10.5 hours. It’s mostly a one song per artist list, and frontline oriented.Childish Gambino currently sits in the #1 position on this playlist with the breezy “Feels Like Summer” track, and as of Sunday, had 38K unique monthly listeners coming from this playlist specifically, which is a pretty neat.Janelle Monae in the #5 spot got 26K monthly listeners from it and Smino, in the last #161 position got about 6.5K listeners. So if we assumed your average user played from beginning to end for a 10.5-hour playlist, still having 25% of your audience is not bad.However, it wouldn’t be surprising if for such a long list, users also shuffled and searched within it to find some sounds they liked...for the artist involved, it’s a decent way to get a few new followers as a side benefit of playing at the highly-coveted event.For Game of Thrones, it’s a different kind of involvement for the fan, though: the main draw is not the music, but the TV show, so playlists are like an extension of the brand.The Game of Thrones presence on Apple Music is rather straightforward: 50 tracks of Ramin Djawadi doing what the Emmy Award-winning score composer does.But for Spotify, the show takes a more creative tack: they have featured 30 different playlists based on characters in the show, featuring a picture of them and simply titled after their name.For example, hardcore warrior Khal Drogo at 3.2K followers features 25 songs of pure metal and the playlist for scheming queen Cersei Lannister starts off with Ariana Grande’s “Dangerous Woman”.The most popular playlist is for the righteous Jon Snow at 21.7K followers, so it’s not like these musical extensions of the characters are pulling major attention for the show or the music artists contained within them, but what does help is when Spotify officially backs you:The official Spotify-curated “Game of Thrones: The End is Coming” playlist sits at 155K followers, and features 3.5 hours of varied music, including Rage Against the Machine’s “Sleep Now in the Fire”.The rap-rock track, sitting in the #1 playlist spot, has drawn 128K unique monthly listeners to the band, for a track that was released back in 1999, which is great for them.So what does it all mean for events or brands? I guess it depends on how creative you are with it, and while it doesn’t draw major listening power, it provides a fun diversion for your true fans. And for artists? Why not get on them? Any attachment to a major cultural force can only be good for audience reach, and it’s virtually no additional work. And if that playlist is officially curated by Spotify, all the better.OutroThat’s it for your Daily Data Dump for Tuesday April 16th 2019. This is Jason from Chartmetric.Free accounts are at chartmetric.io/signupAnd article links and show notes are at a new website: podcast.chartmetric.com.Happy Tuesday, see you tomorrow! |
|