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Title & Speakers	Event
Event The Analytics Power Hour 2025-03-04
#266: AI Projects: From Obstacles to Opportunities 2025-03-04 · 05:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Kathleen Walch – AI expert In celebration of International Women's Day, this episode of Analytics Power Hour features an all-female crew discussing the challenges and opportunities in AI projects. Moe Kiss, Julie Hoyer and Val Kroll, dive into this AI topic with guest expert, Kathleen Walch, who co-developed the CPMAI methodology and the seven patterns of AI (super helpful for your AI use cases!). Kathleen has helpful frameworks and colorful examples to illustrate the importance of setting expectations upfront with all stakeholders and clearly defining what problem you are trying to solve. Her stories are born from the painful experiences of AI projects being run like application development projects instead of the data projects that they are! Tune in to hear her advice for getting your organization to adopt a data-centric methodology for running your AI projects—you'll be happier than a camera spotting wolves in the snow! 🐺❄️🎥 For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. AI/ML Analytics	Listen
#216: Operationalizing a Culture of Experimentation with Lukas Vermeer 2023-04-04 · 04:30 Val Kroll – host , Lukas Vermeer – guest @ Vista , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host How does one build a strong culture of experimentation at an organization (and what does that even mean)? One way is to spend a few years working at a company that already has such a culture… and then jump ship to another organization that is well on its way! That's (sort of) what our guest, Lukas Vermeer, did when he left booking.com to go to Vista. With Val Kroll guest-co-hosting, we dug into the challenges — organizational, educational, and mindset-al (?) — when it comes to having an organization successfully and appropriately integrate experimentation into their operational ways. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.	Listen
#214: Impostor Syndrome. Wait. Are We Even Qualified to Discuss That? with Julie Hoyer and Val Kroll 2023-03-07 · 05:30 Val Kroll – host , Julie Hoyer – host , Moe Kiss – host Do you listen to this podcast because you're pretty sure that you're a professional fraud, and you're hoping-hoping-hoping that you will absorb enough knowledge to stay ahead of being exposed as such? Well, stop that negative self-talk! Impostor syndrome is a very real thing, and we've devoted a whole show to digging into it! Julie Hoyer and Val Kroll joined Moe on this International Women's Day episode to discuss the topic. It turns out that there has been a lot of research in the area, there ARE techniques for battling it, and it IS useful to hear how common it is! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.	Listen
#136: An Analyst and a CRO Walk Into a Podcast with Michele Kiss and Valerie Kroll 2020-03-08 · 05:30 Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Valerie Kroll – CRO expert , Michele Kiss – guest For our special International Women's Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise the podcast by swapping out Tim and Michael for two guests (it's rare for Tim to be in the control group, but he's an outlier either way). Unfortunately, it turns out we confused testing with personalisation, so we invited along a family member, Michele Kiss, as well as CRO expert Valerie Kroll, to talk about the evolution of the space from conversion rate optimisation (CRO) to experimentation. In Val's words, good experimentation programs are all about optimising to de-risk product feature roll-outs and marketing tactics, all the while learning about our users and prospects. Stay tuned for the three tips from our guests on how to set up the best version of an experimentation framework, as well as the stats on the show's gender breakdown since our start in 2015! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. Marketing	Listen

#266: AI Projects: From Obstacles to Opportunities 2025-03-04 · 05:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Kathleen Walch – AI expert

In celebration of International Women's Day, this episode of Analytics Power Hour features an all-female crew discussing the challenges and opportunities in AI projects. Moe Kiss, Julie Hoyer and Val Kroll, dive into this AI topic with guest expert, Kathleen Walch, who co-developed the CPMAI methodology and the seven patterns of AI (super helpful for your AI use cases!). Kathleen has helpful frameworks and colorful examples to illustrate the importance of setting expectations upfront with all stakeholders and clearly defining what problem you are trying to solve. Her stories are born from the painful experiences of AI projects being run like application development projects instead of the data projects that they are! Tune in to hear her advice for getting your organization to adopt a data-centric methodology for running your AI projects—you'll be happier than a camera spotting wolves in the snow! 🐺❄️🎥 For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

AI/ML Analytics

#216: Operationalizing a Culture of Experimentation with Lukas Vermeer 2023-04-04 · 04:30

Val Kroll – host , Lukas Vermeer – guest @ Vista , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host

How does one build a strong culture of experimentation at an organization (and what does that even mean)? One way is to spend a few years working at a company that already has such a culture… and then jump ship to another organization that is well on its way! That's (sort of) what our guest, Lukas Vermeer, did when he left booking.com to go to Vista. With Val Kroll guest-co-hosting, we dug into the challenges — organizational, educational, and mindset-al (?) — when it comes to having an organization successfully and appropriately integrate experimentation into their operational ways. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#214: Impostor Syndrome. Wait. Are We Even Qualified to Discuss That? with Julie Hoyer and Val Kroll 2023-03-07 · 05:30

Val Kroll – host , Julie Hoyer – host , Moe Kiss – host

Do you listen to this podcast because you're pretty sure that you're a professional fraud, and you're hoping-hoping-hoping that you will absorb enough knowledge to stay ahead of being exposed as such? Well, stop that negative self-talk! Impostor syndrome is a very real thing, and we've devoted a whole show to digging into it! Julie Hoyer and Val Kroll joined Moe on this International Women's Day episode to discuss the topic. It turns out that there has been a lot of research in the area, there ARE techniques for battling it, and it IS useful to hear how common it is! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#136: An Analyst and a CRO Walk Into a Podcast with Michele Kiss and Valerie Kroll 2020-03-08 · 05:30

Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Valerie Kroll – CRO expert , Michele Kiss – guest

For our special International Women's Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise the podcast by swapping out Tim and Michael for two guests (it's rare for Tim to be in the control group, but he's an outlier either way). Unfortunately, it turns out we confused testing with personalisation, so we invited along a family member, Michele Kiss, as well as CRO expert Valerie Kroll, to talk about the evolution of the space from conversion rate optimisation (CRO) to experimentation. In Val's words, good experimentation programs are all about optimising to de-risk product feature roll-outs and marketing tactics, all the while learning about our users and prospects. Stay tuned for the three tips from our guests on how to set up the best version of an experimentation framework, as well as the stats on the show's gender breakdown since our start in 2015! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

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