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Date: 2025-10-23. Joint webinar showing how a modern data integration layer can transform Bayesian Marketing Mix Models (MMMs). From automated data ingestion and standardization with Fivetran connectors and dbt models to Bayesian inference and performance optimization with PyMC-Marketing. You will learn: unify ad and commerce data across platforms; transform standardized tables into model-ready datasets; run Bayesian MMMs with uncertainty quantification, adstock and saturation effects, and budget optimization; and scale a production-ready MMM pipeline across markets and brands. Start time: 15:00 UTC (8:00 PT / 11:00 ET / 5:00 Berlin).

🎙️ Speaker: William Dean\, Corey Abshire\, Thomas Wiecki \| ⏰ Time: 5 PM UTC / 9 AM PT / 12 PM ET / 6 PM Berlin

In this event, we will discuss how customers can use Databricks to develop and productionize MMM models for their companies. By combining Databricks capabilities in consolidating, organizing and securing data pipelines and manage ML models and pipelines with PyMC-Marketing’s easy to use modelling capabilities, companies can bring develop sophisticated MMM models to help understand, optimize and forecast their marketing budgets.

📜 Outline of Talk / Agenda:

• 5 min: Intro to PyMC Labs and speakers
• 45 min: Presentation, panel discussion
• 10 min: Q&A

💼 About the speaker:

1. Corey Abshire, Senior AI Specialist Solutions Architect, DataBricks Corey Abshire is a Senior Specialist Solutions Architect focused on GenAI and ML in Communications, Media and Entertainment. Prior to Databricks, Corey was a Principal Machine Learning Engineer at Cummins Inc., working on critical data science and machine learning initiatives for quality, engineering, and manufacturing. He holds an M.S. in data science from Indiana University in Bloomington, IN.

🔗 Connect with Corey: 👉 Linkedin: https://www.linkedin.com/in/coreyabshire/

1. Will Dean, Principal Data Scientist, PyMC Labs Will Dean is a Statistician and Data Scientist with experience in geospatial and user analytics. He is passionate about Bayesian methods and using data visualization to tell a story. He is interested in software design and how it can make data problems easier and more enjoyable to solve.

🔗 Connect with Will Dean: 👉 Linkedin: https://www.linkedin.com/in/williambdean/ 👉 Github: https://github.com/wd60622/

💼 About the Host:

1. Thomas Wiecki (Founder of PyMC Labs) Dr. Thomas Wiecki is an author of PyMC, the leading platform for statistical data science. To help businesses solve some of their trickiest data science problems, he assembled a world-class team of Bayesian modelers and founded PyMC Labs -- the Bayesian consultancy. He did his PhD at Brown University studying cognitive neuroscience. 🔗 Connect with Thomas: 👉 Linkedin: https://www.linkedin.com/in/twiecki/ 👉 Website: https://www.pymc-labs.com/, https://twiecki.io/ 👉 GitHub: https://github.com/twiecki 👉 Twitter: https://twitter.com/twiecki

📖 Code of Conduct: Please note that participants are expected to abide by PyMC's Code of Conduct.

🔗 Connecting with PyMC Labs: 🌐 Website: https://www.pymc-labs.com/ 👥 LinkedIn: https://www.linkedin.com/company/pymc-labs/ 🐦 Twitter: https://twitter.com/pymc_labs 🎥 YouTube: https://www.youtube.com/c/PyMCLabs 🤝 Meetup: https://www.meetup.com/pymc-labs-online-meetup/