From a sophisticated analysis of the names and timestamps of many of our commenters, we discovered something that surprised us: digital analytics is a profession that is practiced outside of North America! This fact blew our minds, but ,curious analytics types that we are, we set to work finding someone with whom we could chat about digital analytics in Europe...and found Matthias Bettag. Join us for 47 minutes (that's 47 minutes in metric) discussing the subject.

People, places, and things reference in this episode include:

Digital Analytics Hub (conference) iWebtrack AT Internet Yandex Piwik Safe Harbor decision Angela Merkel Europe (band)

It's hard enough keeping up with the times when digital analytics is exclusively Desktop/Mobile/Tablet devices. Now, what if we had to work with data that came from everything? Join us this episode where we lean heavily on the wisdom and experience of Intel's David McBride, and talk about the Internet of Things, Measurement, and perhaps Millennials - all for the low low price of 50 minutes of your time.

People, places, and things reference in this episode include:

Kickstarter wearables projects Faraday Cage IFTTT (If This Then That) Maker Faire Qualcomm MIT Media Lab Tom Emrich Intel Curie Raspberry Pi SMS Audio

In this episode, we've simulated a lobby bar at the end of Adobe Summit, with Ben Gaines dropping by and everyone temporarily tapped out on talk of eVars, s.Props, derived metrics, and classifications for a bit. The result? A conversation that quickly turns to an adjacent passion of many digital analysts: sports analytics. Baseball, basketball, football, e-sports, the CFL, and even a fairly obscure game played on ice with a stick. Surprisingly, the discussion loops back to the parallels of sports analytics to digital analytics time and time again. This Power Hour clocks in almost 10 minutes shorter than a regulation NBA game.

People, places, and things referenced in this episode include:

Moneyball Fivethirtyeight.com Nate Silver and The Signal and the Noise Grantland Nylon Calculus stats.nba.com baseball-reference.com nhl-reference.com The Ottawa Redblacks

Have you been listening to the three of us and thinking "Man, if those guys can be digital analysts, ANYONE can?" You're not alone! In this week's episode, we share some tips and tricks for how to get started in the digital analytics space. We also share a lot of other random stuff, because, well, tangents. Learn how to position yourself to join the hottest field in the hottest space in this digital power hour, which we're calling an hour, but, just like that paper in which you had to widen the margins and increase the font size to hit the required page count, is really less than 43 minutes.

It's a nasty rumor, but we heard that there are a couple of domains out there on the interwebs that are not pure play eCommerce or online lead gen sites. Why, there are government sites and nonprofit sites and CPG sites and academic institution sites and content sites and more! What is a poor digital analyst to do in the absence of a clear online conversion to measure and optimize towards? Give this less-than-two-thirds-of-an-hour episode a listen to hear our multinational and ruggedly good looking co-hosts wax eloquently (or, at least, wax) on the subject.

It's not only the year of mobile...AGAIN, but it's the year of mobile measurement! While our intrepid hosts have all tagged an app or two in their day, they thought it would be entertaining to be joined by someone meek, unopinionated, and inexperienced in the world of mobile analytics who would sit back and tell them how wise they were. But, instead, they recruited Lee Isensee from Search Discovery. Displaying his Bostonian politeness with lines like, "I'm sorry to cut you off again Michael, but I'm not," Lee weighs in on the subject with grace and wisdom. This episode has mobile proportions, in that we squeezed an hour into a very mobile 40 minutes.

Can the media analyst and the web analyst get along? Can the chasm between clicks and visits every be crossed? Is attribution management the silver bullet that will, once and for all, accurately assign a value to banner ads? What the hell is Vizu? Can Michael use the word "whackadoo" in a coherent sentence? These questions and more get discussed and debated on this shockingly cordial episode of the Digital Analytics Power Hour that clocks in at 35 minutes.

Most people find the concept of governance about as interesting as an afternoon of quality control work at the beige paint factory. If you agree with this sentiment and are listening to this week's podcast, we hope to change your mind! With special guest John Lovett, Senior Partner at Web Analytics Demystified, Tim, Michael and Jim talk about what governance is for a digital analytics practice, why it's so darned important, and how anyone can get started. All of this AND a little poetry (really!) for the low, low price of 45 minutes of your time, in the Digital Analytics Power Hour.

Sure I like your theory guys, but I want to hear some stories from the trenches! Episode 11 is all about the anecdotes, with the guys sharing stories about work they've done as analysts that had the most impact. Whether from hard work or a moment of inspiration, big wins with analysis are sometimes few and far between Hear some great examples from Michael, Tim and Jim's personal experiences. What has 6 legs, three microphones and will make you a better analyst in 42 minutes? It's the Digital Analytics Power Hour.

Building your chops as an analyst is hard enough. Building an analyst team is even harder. In this episode, the three amigos of measurment share best practices in HR, Training, Management and Planning to help you in growing your own team. This episode will take 5 hours you say? Nope, we got it done in 40ish minutes.

In this inaugural episode of the Digital Analytics Power Hour, Michael, Jim, and Tim discuss how a digital analyst working today can become better at what he or she does. Tending bar? Cold calling the CFO? The guys share their own origin stories -- what drew them to web analytics, as well as what made them stay -- and tell a few tales of what worked for them as they evolved their own careers.