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Topic

CDP

Customer Data Platform (CDP)

customer_data marketing data_integration

2

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2020-Q1 2026-Q1

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Data Stacks have traditionally been comprised of all-in-one, monolithic solutions. Powerful, but often rigid, expensive, and slow to adapt. In this session, we’ll explore how a composable architecture flips that model on its head, giving teams the flexibility to integrate best-in-class tools, scale on demand, and move faster. We’ll walk through a practical use case comparing a traditional CDP with a composable approach, highlighting the trade-offs and the tangible benefits in agility, cost, and business impact.

Data Stacks have traditionally been comprised of all-in-one, monolithic solutions. Powerful, but often rigid, expensive, and slow to adapt. In this session, we’ll explore how a composable architecture flips that model on its head, giving teams the flexibility to integrate best-in-class tools, scale on demand, and move faster. We’ll walk through a practical use case comparing a traditional CDP with a composable approach, highlighting the trade-offs and the tangible benefits in agility, cost, and business impact.