Step into the journey from startup to IPO with exclusive insights from Spotify. Discover how to navigate pivotal moments on the growth path, from evolving your organizational structure to tackling major architectural shifts that prepare you for an expanding customer base. Learn how cutting-edge AI can be your ally in streamlining operations, scaling with precision, and making data-driven decisions that set you apart.

Join Deutsche Bank and Deloitte as we show you how our GenAI-powered chatbot is enhancing customer engagement, driving efficiency, and changing the face of banking. In this fascinating session, we'll demonstrate how the chatbot, integrated into the Deutsche Bank customer-facing banking app, provides accurate product and service information, guides customers to the right transactions, and seamlessly connects to live agents as needed. We'll also review insights and best practices for implementing your own chatbot solutions on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us to explore the future of databases and AI, two technologies driving the AI transformation era. Discover state-of-the-art capabilities and learn how to leverage multimodal models, vector search, natural language, and text search in your applications. We’ll share practical techniques for taking these cutting-edge technologies from concept to production. Customers will share their real-world experiences using AlloyDB AI and Vertex AI to accelerate innovation and transform their businesses. Gain insights into their journeys and learn how to unlock the full potential of AI and databases for your own organization.

This hands-on lab guides you through building a captivating generative AI application using the Gemini API in Vertex AI. You'll leverage the Streamlit framework to create an interactive interface for generating stories, providing a seamless user experience. After testing your application locally in Cloud Shell, you'll deploy it to Cloud Run for scalable and reliable serving. This hands-on experience equips you with the skills to integrate Gemini with user interfaces and efficiently deploy your AI applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Want large language models (LLMs) that are truly knowledgeable and context-aware? This session explores the latest advancements in grounding, expanding the knowledge frontier for LLMs. You’ll learn about recent launches that allow you to ground your models with data across Google Search, curated industry data, Google Maps, and much more.

Discover how a leading transportation and logistics firm automated shipment document processing using Google's Gemini 1.5 Pro multimodal LLM with Pythian. Learn how they reduced driver dwell times by 10x, improved cargo throughput, and enhanced operational efficiency.  Hear the pros and cons of automating data extraction in the transportation industry and explore how Google Cloud Platform and Vertex AI were used to create an all-in-one solution that scans documents, extracts data, validates accuracy, and integrates with existing systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Discover how to break free from the cycle of endless AI Proofs of Concept (POC) and unlock scalable, enterprise-wide impact. In this session, we’ll explore proven strategies for operationalizing AI, including leveraging cloud-native solutions like Vertex AI, building robust MLOps pipelines, and defining measurable ROI tied to business goals. Through real-world examples and actionable insights, learn how to overcome common scaling challenges, drive cultural adoption, and future-proof your AI strategy for sustained innovation and success.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn from public sector leaders about how they are innovating and improving the citizen experience with AI-powered tools and virtual agents. By applying technology to streamline processes, personalize interactions, and improve access to information, public sector agencies are able to more efficiently and effectively serve their citizens.

Breakthrough innovations are great, but are you wondering how other enterprises are using Gemini and Vertex AI? Join Google and industry experts in this session to learn how they are using Gemini and Vertex AI in production to power their workforces and workflows with AI.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Transform your Google Workspace experience with the power of Gemini. This fast-paced session dives into practical integrations using Apps Script, Vertex AI, Python, and Node.js to automate workflows and unlock new levels of efficiency. Discover how to leverage Gemini for intelligent task management, data-driven insights, and building custom AI solutions. Leave with actionable strategies and code snippets to immediately boost your productivity.

Join Matt Bell, VP of Product Research at Anthropic, to discuss how startups can thoughtfully leverage foundation models like Claude on Vertex AI. Learn practical strategies for identifying high-impact AI use cases, avoiding common pitfalls, and building responsible AI-powered products. Explore insights on determining when and how to integrate foundation models, balancing immediate gains with long-term innovation, and navigating the rapidly evolving AI landscape as a startup founder or employee.