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MMM

Marketing Mix Modeling (MMM)

marketing analytics attribution modeling

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1

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Filtering by: Natalia Ziemba‑Jankowska ×

Media Mix Modelling - how we can save company budget?

2025-06-07 · PyData London 2025 Watch

talk

by Natalia Ziemba‑Jankowska

Data Science Marketing

How can engineers empower marketing teams in the post-cookie era? Discover Bayesian Media Mix Modelling (MMM), a robust data science approach to evaluate multi-channel marketing effectiveness. Learn how to implement MMM and take actionable insights back to your company.