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[Online] PyMC-Marketing vs. Google Meridian: A Scientific Benchmark for MMM 1 Building a production-ready MMM pipeline with Fivetran and PyMC-Marketing 1

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Carlos Trujillo (PyMC Labs) 1 William Dean (PyMC Labs) 1 Jake Piekarski (PyMC Labs) 1 Dr. Luca Fiaschi (PyMC Labs) 1 Luke Alexander (Fivetran) 1

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Benchmark: PyMC-Marketing vs Meridian for Marketing Mix Modeling (MMM)

2025-10-01 · [Online] PyMC-Marketing vs. Google Meridian: A Scientific Benchmark for MMM

webinar

by Jake Piekarski (PyMC Labs) , Dr. Luca Fiaschi (PyMC Labs)

marketing mix modeling (mmm) meridian

A rigorous apples-to-apples benchmark between PyMC-Marketing and Google’s Meridian for Marketing Mix Modeling, covering default priors, model structures, and synthetic datasets that simulate everything from startups to global enterprises. Includes speed, accuracy, scalability comparisons and practical recommendations for choosing the MMM library.