This session will explore the evolving role of data engineers. Data engineering is currently a bottleneck due to overwhelming requests and complex knowledge work. Maia acts as a "digital data engineer" or a "virtual data team" that amplifies productivity by 100x. It enables users, from skilled engineers to citizen data analysts, to author pipelines in natural business language. The session will demonstrate Maia's ability to accelerate mundane and advanced tasks,troubleshoot and debug pipelines in real-time, and generate high-quality, auditable pipelines using Matillion's proprietary, human-readable Data Pipeline Language (DPL), which avoids "spaghetti code" common with generic LLMs.