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Julian Wiffen

Speaker

Julian Wiffen

3

talks

Chief of AI & Data Science Matillion

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A paradigm shift is underway; the primary consumer of data is evolving from human analysts to AI agents. This presents a strategic challenge to every data leader: how do we architect an ecosystem that satisfies relentless, machine-scale demand for governed data without overwhelming our most valuable human experts? A chaotic free-for-all, with AI agents querying sources directly, is a regression that would erase a decade of progress in data warehousing and governance.

To solve this machine-scale problem, we must deploy a machine-scale solution. This session casts a vision for the future, exploring why current models are ill-equipped for the AI era. We will introduce the concept of the virtual data engineer—an AI-powered partner designed to augment and accelerate human capabilities on a collaborative platform. Discover how to evolve your team and architecture to turn this challenge into a strategic advantage, ensuring you lead the way through this transformation.

This session will explore the evolving role of data engineers. Data engineering is currently a bottleneck due to overwhelming requests and complex knowledge work. Maia acts as a "digital data engineer" or a "virtual data team" that amplifies productivity by 100x. It enables users, from skilled engineers to citizen data analysts, to author pipelines in natural business language. The session will demonstrate Maia's ability to accelerate mundane and advanced tasks,troubleshoot and debug pipelines in real-time, and generate high-quality, auditable pipelines using Matillion's proprietary, human-readable Data Pipeline Language (DPL), which avoids "spaghetti code" common with generic LLMs.

In today’s data-driven world, organizations are increasingly challenged to extract meaningful insights from both structured and unstructured data. Join Matillion and Snowflake in this exclusive session where we explore the transformative power of generative AI within data pipelines, leveraging Snowflake's robust platform and Cortex's advanced capabilities.

This session will guide you through practical use cases that demonstrate how to integrate unstructured and structured data to unlock new insights seamlessly:

Transforming Unstructured Data into Actionable Intelligence:

Discover how to convert customer reviews into structured data by labeling actionable items, extracting product names, and assessing sentiment. We’ll walk you through creating a BI dashboard and generating reports that highlight actionable defects and desired features, empowering your team to make data-driven decisions.

Generating Executive Summaries from Structured Data:

Learn how to generate insightful commentary from your existing structured data. We’ll show you how to create concise executive summaries and trend analyses, integrating contextual information such as competitor activities or regional updates. Imagine automating a weekly Slack message to your leadership team, complete with key sales trends and strategic insights.

Throughout this session, we will showcase the capabilities of Cortex, demonstrating how it can be seamlessly integrated into your data pipelines to enhance your data processing workflows. Whether you’re looking to improve customer experience, drive operational efficiency, or stay ahead of the competition, this session will provide you with the tools and techniques to harness the full potential of your data.

Join us to learn how to turn data into actionable insights that drive business success.