Summary Gaining a complete view of the customer journey is especially difficult in B2B companies. This is due to the number of different individuals involved and the myriad ways that they interface with the business. Dreamdata integrates data from the multitude of platforms that are used by these organizations so that they can get a comprehensive view of their customer lifecycle. In this episode Ole Dallerup explains how Dreamdata was started, how their platform is architected, and the challenges inherent to data management in the B2B space. This conversation is a useful look into how data engineering and analytics can have a direct impact on the success of the business.

Announcements

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Interview

Introduction How did you get involved in the area of data management? Can you start by describing what you are building at Dreamata?

What was your inspiration for starting a company and what keeps you motivated?

How do the data requirements differ between B2C and B2B companies? What are the challenges that B2B companies face in gaining visibility across the lifecycle of their customers?

How does that lack of visibility impact the viability or growth potential of the business? What are the factors that contribute to silos in visibility of customer activity within a business?

What are the data sources that you are dealing with to generate meaningful analytics for your customers? What are some of the challenges that business face in either generating or collecting useful informati