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YouTube 2023-10-25 at 03:04

Enabling a complete campaign 360 with dbt Cloud - Coalesce 2023

Description

In the dbt Labs on dbt series, you get a behind-the-scenes look at how dbt Labs uses data. You’ll learn how dbt Labs thinks about the role of data, how data developers collaborate with business leaders, and the technical decisions we’ve made in our own dbt project.

In this session, Brandon Thomson, Analytics Lead at dbt Labs, digs deeper into the technical details of the Campaign 360, a powerful marketing analytics asset used by every member of the marketing team. You'll learn about the technical decisions made during the build of this product and explore the finished asset.

Join this session to learn about dbt Labs' journey and leave with ideas that you can implement in your dbt project today.

Speaker: Brandon Thomson, Analytics Lead, dbt Labs

Register for Coalesce at https://coalesce.getdbt.com