For over three decades we have been powering people and businesses to think and behave differently. In this session, we will share our insights into how you can build the right data culture, by SEEing the value of data through three key pillars: Sponsorship, Education, and Embedding. Detail ? Data helps us to make better, more informed decisions ? and the role of data should not be considered as an ?add-on? to existing capabilities but something that underpins all of those capabilities. Organisations need to understand that this is not just an incremental, evolutionary shift that gives better access to data and richer visualisation ? but something truly transformative when a strong data culture is embedded, alongside elements such as predictive analytics and artificial intelligence. We will discuss with attendees: The importance of adopting a ?shift left? mindset to the use of data in understanding problems, and the designing, developing, testing and operating of solutions. The criticality of investing in culture, which has a disproportionately positive impact on the success of data transformation programmes. The success which can be achieved by following the SEEing model: ~ Sponsorship means demanding better data in order to make better decisions from the Board downwards, and equipping sponsors of business and change programmes to seek and know how to use the right data to deliver better outcomes. ~ Education means helping people understand the value that data can give them; driving demand for data and helping people to see that it should be a foundation in everything they do. ~ Embedding means making data experts integral to teams, in a similar way that DevOps brought operational staff into development teams, which helps to build up understanding and trust between data experts and data users/beneficiaries, increasing domain knowledge in data experts and data/analytics knowledge in the rest of the team. The session will conclude with Q+A.