talk-data.com talk-data.com

Superweek talk 2019-02-01

INTEGRATED MARKETING WITH THE GOOGLE MARKETING PLATFORM

Event: Superweek 2019

Speakers

Charles Farina

Analytics Pros, Seattle, USA

Topics

Analytics Cloud Computing GCP Google Analytics Marketing

Description

The Google Analytics Suite of products is now part of the Google Marketing Platform. We will cover how key pieces of the Platform can be used including the Salesforce connectors, Display & Video 360, Google Optimize integration, and Google Cloud integrations. We will review how data can be used actionably for advertising, e-mail, personalization, and surveys.