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Google Cloud Next session 2024-04-10 at 16:30

Deliver meaningful data to AI and automate tasks within SaaS workflows using Application Integration

Description

Only 1 in 10 organizations are meaningfully adopting generative AI today. Why Most tech stacks run on a labyrinth of applications, making it hard to access data or seamlessly embed AI into a workflow. Join us to learn how Google Cloud's Integration Services help you connect any application, integrate AI capabilities, and automate complex tasks. Learn how Wayfair built reusable, scaled components in a high-visibility workflow using Google's Application Integration, which enabled consistency in service, configurability of workflows, visibility into leads, customers, tasks, assignments, and so on, and made system-wide measurement easy throughout the Wayfair business-to-business sales funnel.

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