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Event

Superweek 2022

2022-02-01 Superweek Visit website ↗

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Superweek 2022 - Analytics conference in Hungary

Filtering by: Data Modelling ×

Top Topics

Analytics 18 Marketing 4 Google Analytics 3 Data Collection 2 Data Engineering 1 Data Governance 1 Data Modelling 1 Data Quality 1 GDPR/CCPA 1 MMM 1 Modern Data Stack 1 BI 1 Blockchain 1 Data Analytics 1

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Julien Coquet 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Aurélie Pols 1 Kristoffer Ewald 1 Tim Wilson 1 Yehoshua Coren 1 Daniel Waisberg 1 Simo Ahava 1 Astrid Illum 1 Jeff Sauer 1

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THE DATA MODEL STRATEGY: MAKE ANALYTICS WORK FOR YOUR BUSINESS, NOT THE OTHER WAY AROUND

2022-02-01
talk
Declan Owens (/ Piano)
Analytics Data Modelling

All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions, content engagement and customer profiles — being kept in silos, to be managed via disparate point solutions. Operating in this way means businesses never get a comprehensive view of their customers, leading to missed opportunities to drive personalized experiences, increase revenues, boost retention and remain privacy-compliant.