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Event

Superweek 2022

2022-02-01 Superweek Visit website ↗

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Superweek 2022 - Analytics conference in Hungary

Filtering by: Simo Ahava ×

Top Topics

Analytics 18 Marketing 4 Google Analytics 3 Data Collection 2 Data Engineering 1 Data Governance 1 Data Modelling 1 Data Quality 1 GDPR/CCPA 1 MMM 1 Modern Data Stack 1 BI 1 Blockchain 1 Data Analytics 1

Top Speakers

Julien Coquet 2 Doug Hall 1 Steen Rasmussen 1 Matt Gershoff 1 Aurélie Pols 1 Kristoffer Ewald 1 Tim Wilson 1 Yehoshua Coren 1 Daniel Waisberg 1 Simo Ahava 1 Astrid Illum 1 Jeff Sauer 1

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SERVER-SIDE TAGGING: DATA QUALITY OR DATA QUANTITY?

SERVER-SIDE TAGGING: DATA QUALITY OR DATA QUANTITY?

2022-02-01 Watch
talk
Simo Ahava (NetBooster, Helsinki - Finland)
Data Collection Data Governance Data Quality Marketing

Simo explores the latest and greatest paradigm in Google's marketing stack: server-side tagging in Google Tag Manager. The benefits of moving data collection server-side are obvious – or are they? The same tools and mechanisms that help with data governance and oversight can be abused due to the opaqueness associated with moving data collections server-side. In this talk, Simo takes a honest look at just what problems server-side tagging seeks to address, and whether it actually manages to do what it’s set out to do.