INNOVATIONS IN DIGITAL MARKETING FROM THE DATA REVOLUTION
2017-02-01
Kristoffer Ewald
(Netbooster, Denmark)
As the available marketing data and quality of it matures it's time to rethink the core metrics we use to quantify marketing performance. In this talk Kristoffer will focus on the gaps between what we know marketing should focus on and what is typical today, and look forward at the new data-driven key metrics in performance marketing.