Michael Toland is a Product Management Consultant and blog contributor with ⁠Test Double⁠, residing in Columbus, OH. His experience spans 8 formal years of internal Product Management, with a few additional years of doing Product Management without even knowing what the field really was. In this episode, Michael shared how a data empowered company the size of Verizon was able to drastically reduce time-to-market metrics, experiment, and run data product MVPs in production. The reference data became a cornerstone of Verizon's go-to-market strategy and a glue for different teams and departments. One of the key takeaways is that to deliver value with data products and architect them effectively, one does not need to be a data wizard but rather have a passion for solving problems. Michael is also the author of an infrequently updated product satire site, ⁠Dignified Product.⁠