Jovita Tam, data and AI advisor with a background in engineering, law, and finance, joined Yuliia and Dumke to challenge how organizations approach governance. Jovita argues that data governance is a way of thinking, not a tool you purchase, explaining why culture eats strategy and why most governance programs fail at the checkbox exercise.  Jovita shares her approach to helping executives understand that governance should be an enabler, not an obstacle, and why treating it as purely compliance or cost center misses the point entirely. Jovita's Linkedin - https://www.linkedin.com/in/jovitatam/

Ryan Dolley, VP of Product Strategy at GoodData and co-host of Super Data Brothers podcast, joined Yuliia and Dumke to discuss the DBT-Fivetran merger and what it signals about the modern data stack's consolidation phase. After 16 years in BI and analytics, Ryan explains why BI adoption has been stuck at 27% for a decade and why simply adding AI chatbots won't solve it. He argues that at large enterprises, purchasing new software is actually the only viable opportunity to change company culture - not because of the features, but because it forces operational pauses and new ways of working. Ryan shares his take that AI will struggle with BI because LLMs are trained to give emotionally satisfying answers rather than accurate ones. Ryan Dolley linkedin

Thomas in't Veld, founder of Tasman Analytics, joined Yuliia and Dumke to discuss why data projects fail: teams obsess over tooling while ignoring proper data modeling and business alignment. Drawing from building analytics for 70-80 companies, Thomas explains why the best data model never changes unless the business changes, and how his team acts as "data therapists" forcing marketing and sales to agree on fundamental definitions. He shares his controversial take that data modeling sits more in analysis than engineering. Another hot take: analytics engineering is merging back into data engineering, and why showing off your DAG at meetups completely misses the point - business understanding is the critical differentiator, not your technology stack.

Kasriel Kay, leading data democratization at Velotix, joined Yuliia and Dumke to challenge conventional wisdom about data governance and catalogs. Kasriel argues that data catalogs provide visibility but fail to deliver business value, comparing them to "buying JIRA and expecting agile practices." He advocates for shifting from restrictive data governance to data enablement through policy-based access control that considers user attributes, data sensitivity, and business context. Kasriel explains how AI-driven policy engines can learn from organizational behavior to automatically grant appropriate data access while maintaining compliance, ultimately reducing time-to-insight and unlocking missed business opportunities.