Generative AI is a fundamental shift in how business operate, and analytics ISVs (independent software vendors) are at the forefront of that shift. Join this session to: - Learn how ISVs that are built with BigQuery are using gen AI to solve complex business problems and create new opportunities. - Explore real-world success stories where businesses are achieving significant results - Gain insights into emerging trends and challenges, and potential for your business

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Join our technical session delving into the innovative world of vector search and its pivotal role in generative AI app development. We’ll showcase the latest breakthroughs in query algorithms that leverage research insights from a decade of building vector search at Google scale. We’ll provide an in-depth exploration of the latest algorithms for vector search on AlloyDB and offer a glimpse into the future. Enterprise data is the key to gen AI and in this session we'll help you understand how to achieve the scale needed for critical workloads.

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Learn how you can improve performance, reliability, and efficiency with infrastructure optimized for all your workloads including AI. We’ll highlight new product innovations for our highly optimized systems, like AI Hypercomputer, meaningfully combine compute, storage, networking infrastructure, Titanium offloads, open software, and new consumption models. Plus see how generative AI assistance makes infrastructure design, operation, and optimization easier than ever.

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Good intelligence goes further than data analysis, it’s actionable. With a strong intelligence-led security strategy you may be able to limit the impact of incidents and respond quickly. Without a strategy you may just have to pick up the pieces and start from scratch. Join Holly as she shares trade-craft and “learning moments” as a cyber threat intelligence professional. She will share how she and her team use threat intelligence to convey issues to stakeholders effectively, how it has guided successful actions with a few near misses, and key learnings she has experienced along the way. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Learn about Snap's journey in developing a secure multi-tenant platform on Google Kubernetes Engine. This session dives into the elements used for service isolation in shared clusters, including container-hardening enforcements using a Kubernetes Admission Controller, identity separation using Workload Identity Federation, and access enforcements using Kubernetes Namespaces. We’ll also offer a comprehensive overview of our success, learnings, and trade-offs for building a platform that powers Snapchat's business applications.

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Imagine a world where your focus is solely on crafting exceptional services for your customers, while Google handles the heavy lifting of security, scale, and reliability - enter Cloud Service Mesh. We've melded Anthos Service Mesh's Istio-powered capabilities with Traffic Director's Google-scale and deep network integration, creating a globally scalable, fully managed, enterprise-grade Cloud Service Mesh (CSM). A proverbial best of both worlds. CSM enables you to rapidly deliver secure, scalable, and reliable applications to your customers.

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The data landscape is evolving rapidly, with generative AI poised to revolutionize insight generation and data culture. Join experts from Databricks, MongoDB, Confluent, and Dataiku for an exclusive executive discussion on harnessing gen AI's transformative potential. We'll explore how to break down multicloud data silos, empowering informed decision-making and unlocking your data's full value with gen AI. Discover strategies for integrating gen AI, addressing challenges, and building a future-proof, innovation-driven data culture.

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We'll explore how integrating AI, serverless computing, data analytics, and APIs can revolutionize the retail landscape. Learn how Google Cloud Run, Apigee, BigQuery, and Vertex AI collaborate to create personalized shopping experiences, streamline operations, and drive sustainability. Key takeaways include implementing conversational AI for enhanced customer interaction, leveraging BigQuery for data-driven insights, and using Cloud Run for efficient, scalable retail solutions.

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Proactively defend your organization's cloud network with Google Cloud's machine learning-powered zero-trust architecture. This demo-packed session reveals the latest Cloud next-generation firewall (NGFW), Secure Web Proxy and Cloud Armor enhancements, partner integrations, and real-world use cases. Learn to neutralize unauthorized access, sensitive data loss, and other cloud attack vectors across public and hybrid cloud environments.

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TwoSigma will provide an overview of its research and AI/ML Platform. The Google Kubernetes Engine-based platform seamlessly integrates with popular frameworks like Ray, Spark, and Dask allowing researchers to test investment strategies. This session will focus on the platform's architecture and capabilities and highlight a recent integration with Google Cloud's Dynamic workload Scheduler and Kueue providing researchers on-demand access to A100 and H100 graphics processing units.

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Ditch the talent hunt: Nurture the talent you already have. Your workforce is brimming with potential – unlock it with reskilling and upskilling. Cultivate the next generation of tech and cloud talent, right within your walls. In this session you will explore: - The strategic benefits of internal talent development - How to identify potential candidates - How to design effective reskilling and upskilling programs - How to measure success

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Cloud DNS offers reliable, resilient, low-latency DNS serving from Google's worldwide network. Cloud DNS offers a broad range of DNS services that allow you to architect and govern your DNS infrastructure combining on-premises, third-party cloud and Google Cloud DNS services. Deep-dive into DNS architecture patterns to scale DNS across your VPCs in Google Cloud according to your governance and ownership structure requirements, and deliver resilient, optimized delivery of your cross-cloud, hybrid and global applications. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Discover the art of minimizing AI infrastructure costs without compromising your product's quality. Learn from the Product Science founding team, experts who have helped top tech companies save millions of dollars on their infrastructure costs. This talk will delve into strategies for efficient resource scaling, cost-effective data management, and leveraging monitoring tools to identify savings opportunities. Whether you're overseeing large-scale AI operations or are in the early stages of development, gain valuable insights into balancing the latest AI advancements with economic efficiency.

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Join us to learn customer-proven strategies for AI-powered innovation and modernization, leveraging the best of public cloud, edge, sovereign, and cross-cloud infrastructure and services. See how leaders are achieving real business outcomes faster and more cost-effectively in industries like retail, healthcare, and even the most stringent regulated industries. Plus, see how Gemini is dramatically simplifying and reimagining cloud as we know it.

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MySQL is the most widely used open-source relational database. However, it was designed to scale up using larger machines. When you need to scale out, you’re often faced with manual sharding. Sharding introduces operational challenges, hinders scalability, and often leads to increased infrastructure and maintenance costs. This session presents a real-world case study of a financial services company who successfully migrated its large, sharded MySQL databases to Spanner, future proofing its business for availability and cost.

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Learn how Snap detects and prevents data loss by deploying Chrome Enterprise with native data protection controls. We’ll cover why a secure enterprise browser is a strategic asset to security teams and how Snap is using Chrome Enterprise to generate and enforce Chrome data classification and protection to protect content accessed, downloaded, uploaded, or printed via Chrome Enterprise. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Launching a game is hard, but the pressure intensifies when your players are also fans of beloved franchises, such as Dragon Ball, Tekken, and My Hero. Delivering a perfect experience from day one requires a robust and scalable cloud infrastructure. Explore how Bandai Namco leveraged Google Cloud products like Redis, Memorystore, Google Kubernetes Engine, Spanner, and open-source games solutions to launch multiple gaming titles flawlessly. Whether you're a game developer, publisher, or platform provider, this presentation and panel discussion is about delivering high-scale consumer experiences.

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Discover Auto Club Group's transformative journey with Capgemini using Google Cloud for seamless modernization of core insurance apps. Learn how we improved speed to market, simplified IT infrastructure, boosted operational efficiency, and saved costs. Gain insights into collaborative efforts fostering a resilient, scalable, and future-proofed tech stack. Dive into critical success factors, lessons learned, and broader impacts on digital transformation, showcasing Google Cloud's power in driving innovation, strategic evolution, and tangible business value. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Developers choose PostgreSQL for its power, ecosystem, and enterprise-grade features. In this session, unlock best practices for building apps of all kinds with PostgreSQL. We'll cover Google Kubernetes Engine deployments, pgvector for generative AI development, performance optimization with caching, essential observability strategies, and more.

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Gemini in Looker has made the most complex data actions simple, letting you chat with your business data. The latest advancements in Google's business intelligence (BI) suite bring insights to your users and customers, and form the basis of your own data-driven applications. This session will show you how we are building the future of BI with AI at the center, and keeping our focus on an open ecosystem that enables you to bring all your important data and share it with your teams – all driven by generative AI.

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Curious to understand how Gemini in Gmail, Google Drive, and other Google Workspace apps can ground their generated responses based on your documents and emails while keeping your organization’s data private? Still have questions about what Gemini does and does not do with your data? Join this session to get answers to your questions, learn more about the built-in privacy and security controls in Gemini for Google Workspace, and understand how your organization can achieve digital sovereignty with Sovereign Controls.

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The democratization of AI has accelerated the development and deployment of powerful machine learning models. While this trend offers immense potential, it also raises critical concerns about security, privacy, and responsible AI governance. Join this session to learn how enterprises are using the Vertex AI platform to safely enable their organizations to build, customize, and use AI at scale.

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Snap is a leading social media company and one of the largest Google Cloud customers. Bigtable has been used at Snap for ads and monetization for several years. In 2023, Snap increased its Bigtable usage significantly by expanding to other major use cases. In this session, Snap's database team and Google’s Bigtable team will discuss how Snap uses Bigtable, and share the new Bigtable features and performance improvements that convinced Snap to double down on Bigtable.

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Generative AI can transform customer service, enhance employee productivity, automate business processes, and more. And by using Serverless, Google Cloud's “pay-as-you-go” compute platform to provide these experiences, you can focus on what's core to your business and leave the autoscaling to Google. In this talk, you'll learn how to run Google Cloud generative AI tools on Serverless, including how to use the Vertex AI Gemini API, how to use function calling to supplement a gen AI model with Serverless endpoints, and more.

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It can be challenging to know where and how to start building with Generative AI. Join this introductory workshop to learn about the tools and techniques needs to get started building with foundation models. We show you how to experiment with Gemini in the Cloud console and evaluate the performance of Gemini for your specific use case.

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