Learn about our solution accelerator combining Google's generative AI and Cloud services platform to re-imagine customer experience.

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Learn how to customize a model with tools like tuning, function calling, and grounding. Explore a wide variety of capabilities including adapter tuning and RLHF, and learn about different ways to augment model responses with enterprise or 3rd party data.

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Your CIO needs to find five million dollars in cost savings by the end of the week to get a profitable earnings report. Help them optimize their cloud footprint in five minutes using Google Cloud's built-in tools.

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Step into the modern retail store and manufacturing center and learn how to deliver enterprise-ready use cases such as store analytics, inventory detection, visual inspection, and predictive analytics with Google Distributed Cloud, AI, and open source. Manage complex IT resources at scale, enable developer agility, and ensure the highest levels of data security to deliver modern customer experiences-from fast casual to brick-and-mortar, at global scale.

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Experience how generative AI is changing the game! Put your prompt engineering skills to the test against other players. And find something to watch - or discover something new - using generative AI for media.

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Learn how Vertex AI can help manage the lifecycle of a gen AI model. Architect an end-to-end deployment workflow, including orchestration, model evaluation, pipeline management, and Responsible AI tooling like safety filters and recitation checks.

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Learn how AI assistance can help you easily design, deploy, operate, and optimize your application life cycle.

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Learn how Gemini can help defenders quickly detect, investigate, and respond to threats.

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Discover how to easily integrate Google-quality search in all customer and employee experiences. With Vertex AI, organizations can ground their generative AI applications with enterprise data, providing advanced RAG Search functionality and low total cost of ownership.

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Save time and boost your creativity by using generative AI capabilities in Gmail, Google Docs, Slides, and Meet. Learn how new capabilities enable teams to write, design, organize, accelerate workflows, have richer meetings, and much more.

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Learn how to build, deploy and scale use cases such as personalized multilingual customer support, incident resolution, and risk assessment with the latest in AI, open source, and cloud innovation while keeping your data secure on-premises.

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Experience Gemini in Google Meet. Create meaningful conversations with live translations, "take notes for me" and much more. Extend the AI experience to hybrid meetings in Meet conference rooms. See how dynamic tiles, face match and dynamic layouts make your in-room and virtual experiences rich and equitable.

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Explore 130+ models on Model Garden and learn how Vertex AI supports innovation of new generative AI apps. Learn how to optimize MLOps practices, assess different prompts and model responses, and compare different model variants.

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Discover how to build multimodal AI agents that can understand and generate text, images, and video.

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Explore how BigQuery customers can use Gemini to extract value from their data.

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Streamline your AI journey using GKE's robust infrastructure. In minutes, we'll showcase expert tips for fine-tuning open source LLMs and deploying inference on GKE.

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Let Gemini be your concierge, go on a Gemini Ride. You tell Gemini what problem you'd like to solve and it'll drive you to the place to do it.

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Accelerate marketing analysis, tailored personalization, and impactful content creation with Vertex AI Search, Vertex AI Agents, Dialogflow CX, Gemini, and BigQuery ML

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See how Gemini for Google Cloud can help capital markets researchers analyze market commentary videos and create meaningful summaries.

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Connect with top innovation and transformation experts to unlock the full potential of the cloud. See how 10x thinking can produce better, user-centric products. Learn how to accelerate digital transformation and operate more efficiently. Hosted by the experts at Google Cloud Consulting.

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See how Google AI is transforming healthcare by automating nurse shift handoffs for better patient safety, quality care, and significant time savings while maintaining human oversight.

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Learn from top technical, innovation, and training experts to achieve tangible outcomes in our mini talk presentation area. Discover how to reshape your business and create unforgettable customer experiences. Stop by the Google Cloud Consulting booth for a full schedule of talks or add them to your interests page from the Next website.

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Learn how to write effective prompts to get the most from Gemini in Gmail, Docs, Sheets, Slides, and when chatting with Gemini at gemini.google.com. Whether you are writing briefs or emails, creating brand images or a budget spreadsheet, learning how to write clear and specific prompts is crucial.

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Google Cloud AI and McLaren Racing come together to create The Competitive Edge. Pushing what's possible on and off the track with AI.

Strap in for the opportunity to take the hot seat and bring your car to victory as McLaren F1 Performance Engineer with Google Cloud AI as your lifeline to get you to the finish line.

Exclusions may apply. The leaderboard locks at 11am on the third day. Prizes are awarded to top 3 performers at 11:15am on the third day. Winners can collect prizes from the McLaren Racing booth at any point after this on 11 April until the booth closes. If the prize is not collected by close on the third day, prizes will be forfeited.

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Whether at your desk or on the go, boost your productivity with Google Workspace on Pixel for Business, Android Enterprise, and ChromeOS. Unlock efficiency with zero-touch device deployment, collaboration with real-time co-editing, innovation with AI-powered features – all underpinned by enterprise-grade security.

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