As we stand on the cusp of the generative AI era, industries are gearing up to harness the transformative power of AI. This panel session delves into the critical preparatory measures required for organizations to effectively navigate the generative AI landscape, including:

-The need for adequate volume and quality of data. -Identifying the right set of tools and technologies. -Choosing the right use case based on business value, ethics, and compliance.

Learn from leaders in a range of industries about how they are preparing for the gen AI era and beyond.

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Relying on third-party-hosted artificial intelligence (AI) models may not always be an option for your application. You are also not guaranteed support for those model endpoints through your next software release. By hosting state-of-the-art AI models like Gemma in the same environment as AlloyDB Omni, you can run scalable generative AI apps on any cloud or on premises, for regulatory needs, with low latency. Learn from Neuropace how they run Omni for enterprise-grade vector search capabilities in their local environment, which contains sensitive customer workloads.

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What if your customer’s shopping experience could change with their mood or adapt to what they are specifically looking for today? With generative AI, retailers and consumer package goods companies can create an ultra-personal mind reader-type experience for their shoppers, across the omni-channel. Join Accenture and Google to learn more about how shopping can become hyper-personal, dynamic, and increase business outcomes.

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Generative AI is rapidly changing the landscape of the fashion industry, impacting everything from ideation, design, manufacturing, supply chain to branding. This talk demonstrates how we can leverage Google’s multimodal generative AI tools to enhance our creativity throughout the design process: from fashion trend analysis, finding design inspiration, garment style design, fabric print design, render of the final look, to branding and social media engagement. This talk is for anyone interested in the future of fashion with generative AI.

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Vertex AI offers capabilities to customize and tune foundation models on your data for improved performance, as a unique offering to your customers. This includes techniques such as supervised fine-tuning (SFT), reinforcement learning from human feedback, and distillation. We will dive deep into SFT, learn how Vertex lets you customize Gemini models with hundreds of examples cost-effectively. We will also discuss distillation, a technique that uses a teacher model to train smaller student models to perform certain tasks better, at a lower cost and with lower latency. You will also get tips from Palo Alto Networks, based on their real-world experience.

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In this mini course, you will explore the use of Gemini, PaLM, and other generative AI models using Vertex AI Studio. You will learn how to design and tune prompts to ensure the best outputs for your applications and discuss other services in Vertex AI Studio to improve output quality.

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Learn about the different ways to integrate Generative AI capabilities to your Android. We’ll cover Android APIs and SDKs to run text-to-text and text-to-image inference on-device and in the cloud.

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Mainframe modernization can feel risky, but it ultimately means escaping capital-intensive refresh cycles, slow maintenance, and opening up your data and teams to new services. In this session: - Learn about our broad portfolio developed in collaboration with partners and customers, spanning rewrite, refactor, and augment patterns - Learn how generative AI can accelerate transformation - Learn how customers have successfully modernized mainframe estates

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Harness the power of generative AI agents for process automation and rich conversational experiences. We will cover the practical applications of AI agents and how your teams can build them in a low- to no-code development environment. Learn to build, test, and deploy AI-powered conversational agents that seamlessly integrate into your workflows. Discover techniques for in-depth performance analysis and continuous optimization of your AI agents. Join us and elevate your business operations with the transformative potential of generative AI.

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Join Google Cloud and our leading partners to reveal how AI and generative AI are tackling retail’s most persistent challenges. Discover strategies for personalized marketing, intelligent inventory management, precision pricing, and enhanced customer experiences. Learn how your organization can harness the power of partnership to transform the future of retail.

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Enterprise business processes span across a variety of different systems and platforms. Surfacing relevant business insights to enable informed decisions and drive business outcomes can be a tedious and time-consuming process. Google Cloud Cortex Framework brings generative AI insights from across your business, producing answers that reduce effort, cost and complexity in order to enable competitive differentiation. Learn how the combination of a consolidated and trusted data foundation with gen AI can provide a platform for innovation.

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Out-of-the-box models from Google Cloud, open source, and other providers are extremely powerful. However, each model will give the same results to users from the same prompts. That’s where your valuable, proprietary data comes in. Google Cloud’s data and AI workflows are vertically integrated to simplify the use of your proprietary data to build, customize, and augment models so they’re optimized for your unique use cases. Join this session to learn more about how the Vertex AI platform facilitates this process from end-to-end and how Vodafone’s approach to data and AI fuels innovation.

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As developers globally start to adopt generative AI, organizations are grappling with how to secure their gen AI developer workflows. Snyk and Google Cloud are partnering to address this problem with an integrated solution through Snyk Code and Gemini. In this session you'll learn how Snyk and Gemini work together to protect your organization's source code, without compromising the developer productivity gains that can be achieved with gen AI workflows.

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Elevate your digital commerce strategy with the power of generative AI. Learn how to create intuitive, engaging experiences that drive customer satisfaction and sales. Explore how Vertex AI Search enables advanced semantic search and question-answering, allowing customers to find what they need effortlessly. Discover how you can modernize your websites and leverage conversational commerce to provide personalized support and guidance throughout the shopping journey.

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Gain insight into building domain-specific GenAI applications for the enterprise through the lens of the legal use case. Discover essential components of a comprehensive LLM ecosystem and operational model, and strategies for delivering relevant, accurate outputs with safe and ethical guardrails. Hear from PwC's Vince DiMascio on the real-world insights from a venture capital firm's successful legal GenAI implementation

Don't miss this opportunity - discover the power of GenAI.

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Discover Insmed's innovative use of generative AI to significantly improve patient outcomes. This session offers a deep dive into our delta use case canvas, a tool designed to align on key questions and drive meaningful use of GenAI in healthcare. Learn how Google's framework can be leveraged for ideation and prioritization of industry-specific use cases, leading to more effective solutions. Join us for this Mini-Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Generative AI (Gen AI) is a transformational opportunity for businesses to reshape user experiences. This session explores real-world success stories from leading companies in Consumer Electronics, Mobile, eCommerce, and Gaming sectors. The forum is ideal for business leaders, product managers, and developers to see how Gen AI can drive personalization, knowledge extraction, operational efficiency, and user protection within their own organizations.

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Ditch legacy and embrace freedom with AlloyDB Omni, your hybrid and multicloud enterprise database. Run anywhere, from data centers to the public clouds of your choice, and unlock performance and ease of management. Elevate your apps with HTAP and built-in generative AI to build vector embeddings for lightning-fast search, remotely or locally – no connectivity needed. Simplify operations with the Kubernetes operator: automate lifecycle, HA/DR, and scale effortlessly. Learn more about AlloyDB Omni and supercharge your data strategy, anywhere.

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Join Will Grannis (VP and CTO of Google Cloud) and Lukas Biewald (Co-Founder and CEO of Weights and Biases) in a technical discussion about the trends they are seeing in successful generative AI implementations.

How can you get beyond experimentation to drive real user and business impact? How can you break down common technical barriers to accelerate development, make teams more efficient, and disrupt industries? Will and Lukas share practical tips that every technical leader should know based on the latest gen AI advances.

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In this session, we’ll show you how you can harness the power of Google Chat APIs to build innovative workflows and Chat apps that drive productivity and empower workers. We’ll explore real-world use cases and showcase demos of custom Chat apps that streamline workflows, optimize communication, and enhance user experience. Discover the latest updates to the Chat REST API, the new Chat Events API, and the UI toolkit. All of which can be combined with generative AI to create next-generation Chat apps that have the potential to transform the way users collaborate and connect.

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One of the biggest challenges in the era of generative AI is understanding how organizations can secure their AI use. Mandiant understands how threat actors are using gen AI and are targeting gen AI systems. Come hear expert thoughts on how to assess the security of gen AI implementations and training data, review applications built upon gen AI models, and provide end-to-end technical testing to validate the protections of gen AI pipelines.

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Generative AI poses the potential to accelerate the priorities of many small businesses. Identifying the right use case is the first step towards leveraging the benefits of generative AI. Learn from expert gen AI specialists, who meet with hundreds of startups and small businesses, on the most successful and practical applications in the industry today. Walk away with a tactical step-by-step guide for adopting gen AI and how to go from a point of contact to production efficiently.

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In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud to create new value for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models and the best integrated platform to work with when it comes to generative AI.

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Whether it’s a customer service automation that handles 1M+ requests a year or a generative AI powered assistant that reduces daily tasks by 10%, we’ll explore real-world applications where automation and AI optimizes operations, creates better customer experiences, and envisions new products and business models. Elevate your thinking & accelerate your journey into the world of AI-powered automation. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Discover how Generative AI and a strong Cloud Economics framework is transforming the way organizations accelerate application modernization on Google Cloud. This groundbreaking approach is providing business outcomes that result in a faster time to market and a significant reduction in overall costs. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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