Artificial intelligence (AI) is rapidly advancing, and it’s important that effective security and privacy strategies evolve along with it. To support this evolution, Google Cloud introduced the Secure AI Framework (SAIF). Join us to learn why SAIF offers a practical approach to addressing the concerns that are top of mind for security and privacy professionals like you, and how to implement it.

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The carbon credit market has become a major avenue of climate change mitigation measures for individuals and businesses alike. Still, offsetting emissions through carbon removal mechanisms, from afforestation to agricultural practices, requires the reliable quantification of carbon stocks and verification of credits at a global scale. How does that work? Two rising startups in this sector, Perennial and Pachama, will discuss their approach to building scalable carbon analytics with Google Earth Engine and other Google Cloud products.

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The future of cloud computing is shifting to private, encrypted services where people can be confident that their workloads stay verifiably isolated and protected. Explore the latest advances in confidential computing and confidential accelerators, and how they can be used to not only preserve your data confidentiality, but to free it for secure collaboration across teams, companies, and borders. You’ll see demos focusing on providing holistic data confidentiality and AI/ML model protection. Welcome to the future of secure data freedom!

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Ashish Vaswani is the CEO and Co-founder of Essential AI and Niki Parmar is the CTO and Co-founder of Essential AI. They are Google Brain Xooglers and the authors of the groundbreaking paper “Attention Is All You Need.”

Join us to learn from Ashish and Niki on their transformative journey from Google Brain to Essential AI.

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Do you have many more requests to fund Generative AI investments than available funds, and struggle to assess the business impact? Learn how one of the world's largest cyber security firms took on this challenge to accelerate business value realization with this transformative technology. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Discover how government agencies are leveraging AI to break down communication barriers, enhance accessibility, and deliver highly personalized services to their communities in real time. Explore how Document AI, Translation AI, and Google Workspace are ensuring equitable access to critical information and services, regardless of language proficiency. Learn best practices for building trust and fostering closer citizen-government relationships through AI-driven tools and technologies.

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Generative AI can redefine the way people create, communicate, collaborate and get things done. When you leverage powerful AI tools right within the apps you use daily, it's like suddenly having access to a team of experts in research, writing, graphics and organization who can help you reach for goals you thought impossible. Join this session to hear from Google Workspace customers and learn how the new era of Generative AI can help you outdo yourself and thrive in a new era of work - whether you work in a small business, a startup or a major multinational corporation.

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This session explores new features of Serverless Spark and its integration with BigQuery. Discover how to harness the strengths of BigQuery with generative AI and open-source tools for flexible, powerful data processing and AI model development. With Spark in BigQuery, you'll benefit from:

Rapid Spark development in BigQuery's secure, scalable environment Flexible data processing: Choose local execution, Spark, or BigQuery *Streamlined Spark workflows with BigQuery's workflow orchestration

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Wrangle your API ecosystem into a unified landscape with Apigee API Hub. In this session, we’ll show how API Hub can help you: - Uncover a comprehensive inventory of all your APIs, regardless of their location or provider, shattering siloed visibility. - Foster collaboration and governance with a single, unified view of API usage across your organization, empowering teams to make informed decisions. - Fuel innovation with better API discoverability and reusability.

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You’re the true hero of this story for building an enterprise scale application with Firebase. Every Firebase project is a Google Cloud project, so let’s learn how to make it a super AI-app this year. This superhero duo is ready to save the day, extending Firebase with Google Cloud served by Gemini as our tireless AI assistant. They have all the services in their platform tool belts to secure, scale, and advance your AI apps. So, are you ready to unleash your app’s superhero potential?

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This session will cover observability at Google Cloud and how we approach trying to simplify the troubleshooting process for customers, how customers like Optum leverage our toolset for their SRE operations, and get insight into the future of the Google Cloud Observability suite.

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Join this session to explore the latest advancements in AppSheet, the no-code platform that empowers anyone to build and automate custom applications for Workspace. Discover how AI is driving innovation, enabling assisted app development, automated insights, smart workflows, and enhanced AI-powered features. Whether you're a seasoned developer or a business user, this session will equip you with the knowledge and tools to unlock the full potential of AppSheet and build powerful, intelligent apps. Don't miss out on this opportunity!

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Privacy and digital sovereignty are top priorities for many organizations. Join us to learn about Sovereign Controls for Google Workspace that enable organizations to control, limit, and monitor transfers of data in Gmail and Google Drive to and from their regions. We’ll share the new enhancements that build on existing client-side encryption, local data storage, and access control capabilities to demonstrate how customers can achieve data sovereignty and granular access control without sacrificing collaboration. You’ll also learn how organizations across Asia Pacific, Canada, and South America use Workspace to remain compliant and protect the integrity of their data.

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Growth through data monetization is being driven by recent developments in two macro industry trends: data sharing and AI. Join this session to: - Explore these trends, the technology, and the business innovation behind them - Get real-world insights from leading data providers that are built with BigQuery - Leave with actionable best practices to monetize your own data

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With the growth in the volume and variety of operational data, a company‘s success is contingent on how well it can leverage its databases. But with so many databases to meet the growing demands for data processing, teams can be blindsided by operational issues and inefficiencies. Explore how we harness the power of AI through large language models to provide an AI-driven database assistant. Learn how this unified, intelligent experience simplifies programming, monitoring, optimization, security, and migrations for your entire database estate.

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Today's customers expect more from digital experiences. Learn how to transform your current website into a hub for customer engagement and AI-powered experiences. With generative AI, there are significant opportunities for enhancing the discoverability of pages and content with website search or conversations, translation and localization of text or images, and incorporating dynamic recommendations tailored to user experiences. Discover how to unlock AI's potential for your website, elevating customer experiences and driving business success.

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Implementing generative AI applications requires large amounts of computation that can seamlessly scale to train, fine-tune, and serve the models. NVIDIA and Google Cloud have partnered to offer a range of GPU options to address this challenge. Using NVIDIA GPUs with Google Kubernetes Engine removes the heavy lifting needed to set up AI deployments, automate orchestration, manage large training clusters, and serve low-latency inference. Join us to see what ElevenLabs has built using NVIDIA GPUs with GKE. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Implementing generative AI applications with large language models (LLMs), and diffusion models requires large amounts of computation that can seamlessly scale to train, fine-tune, and serve the models. Google Cloud TPUs. Cohere is leveraging the compute-heavy Cloud TPU v4 and v5e to train sophisticated gen AI models that meet the heightened needs of their enterprise users. Check out how Cohere and Cloud TPUs are delivering enterprise-tailored large language models (LLMs) that can help increase business productivity by automating time-consuming and monotonous workflows. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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It is complex and costly to change your selected regions after you set up your production AI workloads. I like to share 7 tips and GCP tools to help you SELECT the RIGHT Region. They include Network Intelligence Center, Cost Estimator, Assured Workload, Simple GCP Region Picker and so on. It will help save cost, reduce latency, be green and ready for growth.

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Unlock the power of retrieval-augmented-generation (RAG) for generative AI apps with Vertex AI app builder platform. Vertex AI Vector Search powers blazingly fast embeddings retrieval for your search, recommendations, ad serving, and other gen AI applications. Multimodal embeddings scale your search across text, images, and other modalities. Customize your RAG pipeline with document understanding capabilities. With comprehensive offerings, Vertex AI makes building robust RAG systems easy.

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Obscurity isn't security. Unmanaged and undocumented APIs increase your attack surface by 30%. In today's landscape where API attacks are prevalent, don't risk data breaches and security vulnerabilities. Join our experts from Google Cloud and BMW to: 1) Discover how Apigee's Advanced API Security helps you shine a light on your shadow APIs 2) Learn how BMW uses Advanced API Security to protect its 250 APIs and five Bn API calls

Join our experts from Google Cloud and BMW to 1/ Discover how Apigee's Advanced API Security helps you shine a light on your shadow APIs 2/ Learn how BMW uses Advanced API Security to protect their 250 APIs and 5 Bn API calls.

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Workflows is a versatile service for orchestrating and automating microservices, business processes, data, and ML pipelines, including generative AI calls. Explore the benefits of using Workflows to orchestrate generative AI calls to Vertex AI. Dive into a demo showcasing how you can effortlessly orchestrate and parallelize generative AI calls, creating a map-reduce style workflow for summarizing large amounts of text.

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This session will provide an overview of designing VPC connectivity for segmenting sensitive applications for security and compliance reasons in Google Cloud. In particular this session covers how this can be achieved with distributed applications with a global use base and scenarios that leverage Cross Cloud Network (CCN). The session will be co-presented with a major global financial technology customer, a leader in the industry when it comes to building such distributed applications. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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More generative AI models are built on PyTorch than on any other framework. We partner with Lightricks to share how PyTorch/XLA offers a performant, automatic compiler experience with all the ease-of-use and ecosystem benefits of PyTorch. Learn from Hugging Face as they share more about the latest features that improve PyTorch/XLA performance and usability on GPUs and TPUs.

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Applications of all types continue to be born and migrated to the cloud. Managing and troubleshooting applications in these environments benefits from continuous improvements in both tools and techniques. But with these tools come growing complexity and volumes of information, alongside increased expectations for rapid resolution. In this session we review how to best combine modern operations on Google Cloud with AI assistance along the way provided by Gemini. Understand how AI helps you focus your effort where it can be most effective.

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