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Event

Spatial Data Science Conference 2023

2026-01-10 YouTube Visit website ↗

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Filtering by: Blair Freebairn ×

Top Topics

Data Science 5 AI/ML 4 Analytics 3 Databricks 2 AWS 2 Big Data 2 BigQuery 1 GIS 1 Marketing 1 Snowflake 1 SQL 1

Top Speakers

Milos Colic 1 Aaron Martin 1 Adam Dennett 1 Alejandro Quinto 1 Alexandre Outman 1 Ali Saad 1 Bernardo Monechi 1 Biswajit Acharya 1 Blair Freebairn 1 Bryan Bonack 1 Caroline Robinson 1 Charlie Dacke 1

Sessions & talks

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Complex Spatial Data Science in the Boardroom | Katy Ashwin & Blair Freebairn | KFC UK & Geolytix

Complex Spatial Data Science in the Boardroom | Katy Ashwin & Blair Freebairn | KFC UK & Geolytix

2023-08-29 Watch
video
Katy Ashwin (KFC UK) , Blair Freebairn (Geolytix)
AI/ML Big Data Data Science Marketing

Where should we open 50 stores? Simple question right?

To answer it Katy Ashwin, Marketing Planning Analyst at KFC UK and Blair Freebairn, CEO of Geolytix, talk through complex spatial modelling, as well as mobility data derived interaction surfaces, spatial ML ensemble models by channel and store format, big data optimization to create opportunity heat surfaces, and much more.

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