Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.

Enhance your data ingestion architecture's resilience with Google Cloud's serverless solutions. Gain end-to-end visibility into your data's lineage—track each data point's transformation journey, including timestamps, user actions, and process outcomes. Implement real-time streaming and daily batch processes for Vertex AI Retail Search to deliver near real-time search capabilities while maintaining a daily backup for contingencies. Adopt best practices for data management, lineage tracking, and forensic capabilities to streamline issue diagnosis. This talk presents a scalable and fault-tolerant design that optimizes data quality and search performance while ensuring forensic-level traceability for every data movement.

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Delve into Wayfair's integration of Google's generative AI solutions to revolutionize their e-commerce platform and enhance employee collaboration. Discover how Wayfair leveraged Google Cloud's Gemini models on Vertex AI to automate and improve their product catalog enrichment for faster time-to-market, cost savings, better customer experience and responsible content management. Learn how Wayfair implemented Gemini for Google Workspace to boost employee productivity and collaboration to foster a more efficient and creative work environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Elevate your marketing plan with strategies to maxmizie partner marketing benefits. Leverage key tools and techniques, like Partner Marketing Studio, to enhance campaigns and optimize resources. You'll walk away from this session as a Google marketing pro with practical tips to drive results.

Witness the magical intersection of classical music and AI in this unique session featuring live violin performance. Experience how Vertex AI and Gemini transform musical emotions into insights through real-time audio processing and mood detection. Through live demonstrations, discover how to implement AI for content understanding and automated analysis. See how Google Cloud's AI tools open new possibilities in creative industries. Perfect for developers and ML engineers interested in audio AI.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Gaining visibility and reducing risks across multi-cloud environments has historically meant sifting through an increasing number of disjointed tools across DevOps, Cloud Security, and the SOC. A scalable, unified approach is needed for visibility across multi-cloud environments, including where AI is being used, and which data AI can access. Join Wiz as we discuss how Google Cloud and Wiz are better together to meet these challenges through the adoption of a Cloud-Native Application Protection Platform (CNAPP).

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Ready to launch your generative AI app? This session equips you with the essential skills to deploy and scale AI applications on Google Cloud. Learn practical strategies for building robust infrastructure, automating deployments, optimizing performance, and managing costs. With live demos and expert insights, you’ll walk away with actionable techniques to take your AI app to the next level.

**Please bring your laptop to get the most out of this hands-on session**

Meet with a Google Cloud Security expert to discuss your specific security needs and discover how our solutions can help. Plus, you can grab a complimentary copy of the “Defenders Advantage” book and a cup of coffee while you’re there.

AI agents rely on accessible data. ServiceNow's Workflow Data Fabric, an integrated layer unifying business & technology data, powers workflows & AI agents with real-time, secure access to data from any source, including Google Cloud. Discover how these innovations empower employees & customers to tackle complex challenges. 

Explore Workflow Data Fabric & Google Cloud integration 
See AI demos leveraging diverse data in real-time 
Learn how to implement these capabilities in your enterprise.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Step up to the plate and dive into the world of MLB player analytics! Build a data platform and app that introduces new fans to MLB's stars. You will combine structured and unstructured data like MLB player stats and videos, then visualize and ask your data questions. Take this opportunity to leverage the latest and best of Google Cloud's data tools, like BigQuery for storage and analysis, Looker for data modeling and visualization, and the new Conversational Analytics for natural language queries. What new MLB player insights will you uncover?

There’s an old saying: “If you fail to plan, you are planning to fail.” This is true when it comes to migrating workloads to the cloud. Attempting a move without insights into your apps is setting the stage for disaster. How can you ensure your migration to Google Cloud is secure and meets your customers’ expectations? We’ll discuss the role Datadog plays in a migration to Google Cloud. We’ll explore best practices and guide you through the steps to achieve a seamless and successful migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session explores Yahoo Mail’s successful implementation of OpenTelemetry within their globally distributed Google Kubernetes Engine (GKE) environment on Google Cloud. Discover how they achieved seamless integration with Google Cloud Observability and established a centralized observability platform for multiple teams. Learn best practices and gain their top tips and tricks for building enterprise-level observability.

Introducing Cloud WAN, a managed global WAN solution unifying enterprise backbone, metro, and SDWANs into a single network with built-in ecosystem and Google Cloud security and connectivity services that offer choice, higher performance, improved security posture, plus global scale while reducing TCO. Learn how to modernize your network with Google Cloud WAN and leverage Google’s global network, leading security portfolio, and comprehensive network services to connect all your offices, workloads, and data efficiently. 

Tired of jumping from tool to tool to bring your organization's ambitious ideas to life? Seeking an AI-powered ecosystem where your team can thrive at every phase of the development journey? We’ve got you covered. Beyond the IDE, GitHub is your personalized end-to-end platform. Join us to learn how to streamline and accelerate your workflows, no matter the enterprise need.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

In this session, discover how you can use Anthropic's Claude models on Vertex AI to create innovative solutions. This session offers insights into the AI landscape, its impact on software development, and practical guidance on integrating AI technologies into your workflows. Learn how you can harness the power of AI to stay at the forefront of your industry, whether you’re optimizing existing applications or developing new AI-driven products. We will touch on applications for coding, search, and customer support in particular.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This hands-on lab guides you through importing real-world data from CSV files into a Cloud SQL database. Using a flight dataset from the US Bureau of Transport Statistics, you'll gain hands-on experience with data ingestion and basic analysis. You'll learn to create a Cloud SQL instance and database, effectively import your data, and build a foundational data model using SQL queries.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Startups face a tough challenge: scaling rapidly without compromising security. In this panel, discover how Snap navigated its journey from a small startup to a global platform with the help of Google Cloud. Learn how they tackled growth, performance, and security — and gain practical insights and best practices for scaling your own startup securely and successfully.

In this session learn about performance optimizations for PyTorch on Google Cloud accelerators using OpenXLA. These models are powerful but can be disrupted by resource failures. This talk also explores strategies for achieving greater resiliency when running PyTorch on GPUs, focusing on fault tolerance, checkpointing, and distributed training. Learn how to leverage open source tools to minimize downtime and ensure your deep learning workloads run smoothly.

Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

Leveraging years of experience building internal platforms at Google, this session offers actionable insights for Google Cloud customers on creating effective development ecosystems. Learn how to prioritize safety, efficiency, and reliability through the interplay of platform engineering, feature development, and Site Reliability Engineering (SRE). Whether you’re a seasoned Google Cloud user or new to platform engineering, this talk can help you optimize software delivery, operations, and achieve your business goals.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.