Discover how Definity used GenAI-enabled Agent Assist to improve agent and customer experience while boosting call centre efficiency and accelerating agent onboarding. We'll showcase the key features of this powerful technology, such as automated transcript generation, real-time contextual call guidance, "ask me anything" capabilities for quick information retrieval, and efficient integration directly into existing Salesforce desktop and backend insurance policy systems.

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Concerned about the quality and reliability of your generative AI models? Join us in this session if you understand the critical role of evaluation in development. Learn from Google and industry experts as we focus on how the Vertex AI evaluation service helps you validate every stage of the life cycle for quality and trust.

This talk will demonstrate how the SAP user community can use Looker/Explore Assistant Chatbot to explore data insights into SAP ERP data stored on Google Cloud's BigQuery using natural language prompts. We will discuss the challenge of accessing and analyzing SAP data - ETL, Complex Data Model, introduction to Generative AI and Large Language Models (LLMs), and Looker Explore Assistant and Chatbot This presentation will illustrate how SAP users can leverage Looker and Explore Assistant Chatbot to gain insights into their SAP ERP data residing on Google Cloud's BigQuery, using natural language prompts. We will address common challenges in accessing and analyzing SAP data, such as ETL processes and complex data models. Additionally, we will provide an introduction to Generative AI and Large Language Models (LLMs), as well as an overview of Looker Explore Assistant and Chatbot's capabilities.

Join this session to learn how to ground your AI with relevant data with retrieval-augmented generation (RAG) from Firebase Data Connect, which brings rapid development and intelligent context from your Cloud SQL database to your generative AI experiences. Data Connect makes it easy to connect your app, data, and AI all together, and seamlessly integrates Vertex AI and Cloud SQL to make RAG easy and ready for AI agents.

As GenAI grows more sophisticated, it's ever more important to ensure responsible AI. Learn how Priceline integrates guardrails to provide an additional layer of safety and control, effectively managing LLM outputs while maintaining ethical AI practices.

Discover how Nokia tackled the challenge of industrializing at scale and modernizing its infrastructure services with AI/GenAI. For decision-makers seeking bold AI adoption, this is a firsthand look at reshaping an organization with AI that delivers ROI. Learn how GenAI-infused runbooks enhance and optimize operations, increase business continuity, and unlock new revenue streams. This session outlines the journey, strategic choices, and a path that leads to breakthroughs that turn AI into real business impact.

This Session is hosted by a Google Cloud Next Sponsor.
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In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

Discover how to combine generative AI with knowledge graphs to create AI systems that understand causation and drive actionable insights. Through live demos, DoiT will explore how Spanner Graph enables long-term reasoning capabilities, moving beyond descriptive analytics to prescriptive AI that generates and adapts action plans. Discover patterns and strategies to build AI systems that go beyond “What happened?” to guide organizations toward their goals. Join DoiT for an inspirational talk to create better and more trustworthy AI recommendations.

This Session is hosted by a Google Cloud Next Sponsor.
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Join Google Cloud’s leading security experts along with security leaders from leading enterprise companies to discuss cybersecurity challenges in the age of generative AI. In this live panel discussion, learn how clever cybercriminals are weaponizing this revolutionary technology to launch mind-blowing attacks. We’ll dive headfirst into the latest tricks, from AI-fueled attacks to autonomous hacking tools that operate with chilling efficiency. Discover how companies are fighting back with cutting-edge defenses with tales directly from security practitioners, including solutions from leading security ISVs (independent software vendors). By the end of this session, you’ll have the knowledge you need to outsmart the bad guys and protect your digital kingdom – today and tomorrow.

This panel discussion between Allen Media Group, Kärcher, and Transcom explores how they have successfully adopted generative AI in their organizations by leveraging Gemini for Google Workspace. Learn how they implemented Gemini across various lines of businesses to realize tangible benefits with the help of Workspace partners. Discover the keys to effectively driving AI adoption within your own organization, and unlock the potential of Gemini for your business.

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests. Discover how intelligent search, generative AI overviews, and personalized browse can transform your site into a dynamic content hub.

In this session, Fortinet and Google Cloud will jointly present on how Fortinet's AI-powered security solution integrated with Google Cloud's native security services can help organizations make better informed decisions, rapidly respond to threats, and save time on even the most complex tasks.

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In this exclusive look at transforming business operations with AI-powered solutions, discover how GenAI is reshaping industries, from transportation and on-demand services to healthcare and manufacturing. Gain insights from the leaders, drivers, and decisions that paved the way to AI-powered success, as our moderated panel shares lessons to apply when preparing for the next stage of an organization’s journey

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Discover how urban planners have harnessed the power of geospatial systems and AI Scenario Planning to enhance resiliency, optimize land use, and explore vast amounts of complex transportation data quickly, using simple natural language queries. In this session, we'll showcase how Broward MPO is using these powerful technologies to transform planning workflows and prioritize infrastructure improvements.

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Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

Scaling Google Kubernetes Engine (GKE) effectively can be complex. This session dives into the challenges and solutions for managing GKE at scale, from cost optimization and security to AI workloads. Learn how enterprises like Dun & Bradstreet leverage GKE as a secure and scalable platform for their generative AI initiatives.

Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.

Learn how the new agentic application stack combines evolved orchestration patterns, powerful semantic operators, and seamless interactions with Google Cloud databases. Join this breakout session to discover real-world use cases and gain insights into the future of software engineering, natural language interfaces, and multimodal applications.

Generative AI offers exciting possibilities, but its unpredictable nature can make it challenging to deploy in a production environment. In this session, we’ll explore how to confidently deploy gen AI features to your apps using Firebase Genkit and Firebase Remote Config.

Scale your generative AI applications to enterprise readiness with best practices from Vertex AI. To ensure your path to production is smooth, Vertex AI offers several features – such as provisioned throughput for predictable performance; robust data residency controls to meet your processing requirements; customizable models through tuning, grounding, and function calling; and built-in reliability features like evaluations and safety filters.

Looking to turn the potential of Gen AI into tangible impact? Learn from AI leadership at Cox Communications and Capgemini as they share practical lessons on how to make generative AI genuinely valuable for businesses. Based on recent and real-world experiences, they'll cover everything from big wins and hard stumbles, to the critical lessons learned in between. Join this spotlight for a candid perspective on what it takes to progress from the AI hype cycle to head-turning achievements.

This Session is hosted by a Google Cloud Next Sponsor.
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Discover how TELUS centralized 14 petabytes of data in Google Cloud, creating a single source of truth for AI innovation. Join us to explore how they transformed hundreds of enterprise-grade pipelines and get insights into responsible AI practices and future plans.

Generative AI is transforming the fashion industry! We explore how to use Google’s cutting edge tools: Imagen 3, multimodal Gemini, and BigQuery to enhance our creativity throughout the design process. From design inspiration, fabric print design, garment design, to branding. We discuss how developers can rapidly prototype and bring AI-powered visions to life with Google Cloud Vertex AI. Whether you are a developer, a designer or an industry leader, you will find valuable insights on how to integrate generative AI into your creative workflow.