Planning to build AI agents, but unsure where to start? This session provides a practical guide to agent design for both developers and non-coders. We’ll discuss key design tradeoffs, best practices, and how to match your use case, data, and team with the right tools and techniques.

Step into the journey from startup to IPO with exclusive insights from Spotify. Discover how to navigate pivotal moments on the growth path, from evolving your organizational structure to tackling major architectural shifts that prepare you for an expanding customer base. Learn how cutting-edge AI can be your ally in streamlining operations, scaling with precision, and making data-driven decisions that set you apart.

Imagine a world where interacting with your data is as simple as chatting with a friend. Gemini in Looker makes this a reality, bringing the power of Google's most advanced AI models and agents directly to your BI workflows. This session explores how Gemini's genAI capabilities and Looker Agents are being integrated into Looker, empowering users to analyze data, build dashboards, and generate insights using natural language. Discover how this powerful combination unlocks new levels of productivity for BI professionals and business users alike.

This hands-on lab guides you through building a captivating generative AI application using the Gemini API in Vertex AI. You'll leverage the Streamlit framework to create an interactive interface for generating stories, providing a seamless user experience. After testing your application locally in Cloud Shell, you'll deploy it to Cloud Run for scalable and reliable serving. This hands-on experience equips you with the skills to integrate Gemini with user interfaces and efficiently deploy your AI applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Want large language models (LLMs) that are truly knowledgeable and context-aware? This session explores the latest advancements in grounding, expanding the knowledge frontier for LLMs. You’ll learn about recent launches that allow you to ground your models with data across Google Search, curated industry data, Google Maps, and much more.

Discover how a leading transportation and logistics firm automated shipment document processing using Google's Gemini 1.5 Pro multimodal LLM with Pythian. Learn how they reduced driver dwell times by 10x, improved cargo throughput, and enhanced operational efficiency.  Hear the pros and cons of automating data extraction in the transportation industry and explore how Google Cloud Platform and Vertex AI were used to create an all-in-one solution that scans documents, extracts data, validates accuracy, and integrates with existing systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Google is transforming its marketing workflows with AI, slashing task time from weeks to minutes. This session explores the business problem and the solution: a Gemini-powered product that embeds AI-assisted content creation directly into our publishing platform replacing over 10 disparate tools. We will share some key technical considerations when working with Gemini including API design, prompt engineering versus fine-tuning, and evaluation techniques to ensure high quality output. Learn how to achieve similar results by integrating AI into your marketing ecosystem.

Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Learn from public sector leaders about how they are innovating and improving the citizen experience with AI-powered tools and virtual agents. By applying technology to streamline processes, personalize interactions, and improve access to information, public sector agencies are able to more efficiently and effectively serve their citizens.

Discover why Danfoss, a global leader in energy-efficient solutions, tackled the AI-driven demand forecasting challenge. Accurate forecasting is vital for optimizing supply chains, reducing costs, and enhancing customer satisfaction. Partnering with Google Cloud and Capgemini, Danfoss developed a system tailored to its needs. Understand the transformative impact of AI-driven demand forecasting and why solving this problem is crucial now for Danfoss to stay competitive and support global sustainability goals.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Breakthrough innovations are great, but are you wondering how other enterprises are using Gemini and Vertex AI? Join Google and industry experts in this session to learn how they are using Gemini and Vertex AI in production to power their workforces and workflows with AI.

Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

A clean energy platform that connects residents, businesses, and other consumers with clean energy facilities that lower their electric costs, centralized data from CRM and billing systems in BigQuery for churn analysis. Historically, account managers manually reviewed cancellation cases, parsing emails and call transcripts to categorize reasons using a complex 65-category system, later condensed into 16 actionable insights. By leveraging Google Gemini, we automated this process, training the LLM to analyze customer interactions and assign accurate categories, streamlining operations and enhancing retention strategies.

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

This session examines the vital role of collaboration in healthcare technology advancement and the practical deployment of AI agents. We'll showcase how partnerships between tech innovators and healthcare providers are solving critical clinical challenges. Plus, learn how enhanced search and summarization tools are streamlining workflows, boosting innovation, and improving patient care.

Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Boost your productivity with Gemini Code Assist tools. This session demonstrates how to seamlessly integrate your daily tools – source code management, task management, Google Drive, and more – directly into your integrated development environment with Gemini Code Assist chat. Discover the latest Gemini Code Assist features and capabilities, learn best practices for integrating AI into your software development workflow, gain insights into modernizing legacy codebases, and learn how to improve code quality and accelerate development cycles.

The telecom industry has always been critical to advancing how we communicate, work, and play, whether through creation of our mobile world or streaming through high bandwidth connectivity. In this session we will explore how communication service providers from around the globe are leveraging AI agents across their workforce, customer experience, field operations, network operations, and more.

Join Matt Bell, VP of Product Research at Anthropic, to discuss how startups can thoughtfully leverage foundation models like Claude on Vertex AI. Learn practical strategies for identifying high-impact AI use cases, avoiding common pitfalls, and building responsible AI-powered products. Explore insights on determining when and how to integrate foundation models, balancing immediate gains with long-term innovation, and navigating the rapidly evolving AI landscape as a startup founder or employee.

Want to deploy open source models efficiently? Join this session for a technical deep dive into best practices for deploying and optimizing models like Llama and Gemma on Vertex AI.

Learn how to leverage Gemini's long context for creating and interpreting data analytics queries using Agentic Retrieval Augmented Generation with NL2SQL techniques and reasoning.

Concerned about the quality and reliability of your generative AI models? Join us in this session if you understand the critical role of evaluation in development. Learn from Google and industry experts as we focus on how the Vertex AI evaluation service helps you validate every stage of the life cycle for quality and trust.