Discover how Definity used GenAI-enabled Agent Assist to improve agent and customer experience while boosting call centre efficiency and accelerating agent onboarding. We'll showcase the key features of this powerful technology, such as automated transcript generation, real-time contextual call guidance, "ask me anything" capabilities for quick information retrieval, and efficient integration directly into existing Salesforce desktop and backend insurance policy systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Want to deploy open source models efficiently? Join this session for a technical deep dive into best practices for deploying and optimizing models like Llama and Gemma on Vertex AI.

Concerned about the quality and reliability of your generative AI models? Join us in this session if you understand the critical role of evaluation in development. Learn from Google and industry experts as we focus on how the Vertex AI evaluation service helps you validate every stage of the life cycle for quality and trust.

The Google Cloud VC AMA Series will host a special live edition from NEXT 25. In this interactive “ask me anything” session, you’ll hear directly from an investor about the trends shaping their investment decisions, then connect with a successful founder from their portfolio for insights into fundraising and product development.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

In this hands-on lab, you’ll build a practical Gmail add-on powered by Gemini and Vertex AI that performs sentiment analysis on your emails. Learn how to integrate powerful Natural Language Processing capabilities to automatically classify emails as positive, neutral, or negative. This tool will help you prioritize customer service responses, flag potentially sensitive messages, and streamline your email workflow for improved productivity.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Learn about the latest developments in our integrated geospatial analytics capabilities from Google Maps Platform, Google Earth Engine, and BigQuery. Discover how our rich geospatial data, powerful cloud computing, and built-in AI tools make it easier for any professional to unlock insights, leading to faster, better decisions that drive business growth and sustainability. Find out how our customers are currently using geospatial analytics and Google Cloud infrastructure to improve their business and sustainability outcomes.

Join us to explore the unique value exchange between Google Cloud and the independent software vendor (ISV) ecosystem, highlighting the programs, initiatives, and incentives that empower startups to scale faster and drive top-line growth. Featuring success stories from leading AI innovators, this session shows how startups can transform their go-to-market strategies by partnering with Google Cloud.

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

Discover how the platform approach of Vertex AI streamlines the entire process of experimenting with and productionizing models – from model selection and customization to deployment. Join this session for demonstrations and practical applications of the new SDK, including “Help me write” in Vertex AI Studio, Prompt Optimizer, evaluation tools, data connection, and search grounding capabilities.

Successful AI transformation requires more than technology. Discover how 66degrees’ Enterprise AI Blueprint has empowered organizations across industries to achieve measurable business outcomes with AI on Google Cloud. We’ll share effective strategies and methods for building a strong technical foundation, democratizing data and AI access through data supply chains, and deploying AI and agentic AI solutions across your business that drive return on investment (ROI) by focusing on revenue-enhancing customer experiences and operational cost savings.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Vertex AI offers a wide range of tools to train and tune large models. In this session, we'll guide you through power tools that Vertex AI offers to let you do everything from tune Gemini to build your own foundation model.

All are welcome! Join us to celebrate and support women in the startup tech industry, including our ongoing efforts with the Female Founders Cohort. Let's connect, share, inspire, and foster a strong sense of community.

Changes to Oracle’s long-standing licensing policies regarding Google Cloud have opened up a new avenue for customers to run their Oracle databases. Learn how Google’s infrastructure and network serve as the perfect foundation for maintaining performance and availability on your critical applications, while giving you a path to integrate those applications with industry-leading AI. Find out how customers are modernizing their workloads on Google Cloud as well as what’s next for their applications.

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests. Discover how intelligent search, generative AI overviews, and personalized browse can transform your site into a dynamic content hub.

Build intelligent search with Vertex AI Embeddings. This hands-on lab explores text and multimodal embeddings (images & video), showing you how to transform data into numerical representations for enhanced search. Learn to create a simple e-commerce search system that finds products based on text, images, and videos.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

This session will cover Claude’s advanced reasoning capabilities, prompt engineering techniques, and empirical evaluations. We’ll also delve into best practices for prompt engineering, and how to optimize agents to advance Retrieval-Augmented Generation (RAG) within your Google Cloud environment. Whether you're an AI practitioner or an enterprise architect, this session will equip you with the knowledge to harness Claude’s full potential for enhanced AI workflows on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scale your generative AI applications to enterprise readiness with best practices from Vertex AI. To ensure your path to production is smooth, Vertex AI offers several features – such as provisioned throughput for predictable performance; robust data residency controls to meet your processing requirements; customizable models through tuning, grounding, and function calling; and built-in reliability features like evaluations and safety filters.

Video generation is transforming many industries. In this session, learn how Veo 2 on Vertex AI can help your organization revolutionize content generation processes and maximize the impact of your team's efforts.

Discover how TELUS centralized 14 petabytes of data in Google Cloud, creating a single source of truth for AI innovation. Join us to explore how they transformed hundreds of enterprise-grade pipelines and get insights into responsible AI practices and future plans.

This session explores how higher education organizations are leveraging AI to transform education, research, and student outcomes. Leaders from public sector and higher education institutions will share strategies for harnessing AI to educate the next generation of leaders, while addressing data privacy, security, and ethical considerations.

Generative AI is transforming the fashion industry! We explore how to use Google’s cutting edge tools: Imagen 3, multimodal Gemini, and BigQuery to enhance our creativity throughout the design process. From design inspiration, fabric print design, garment design, to branding. We discuss how developers can rapidly prototype and bring AI-powered visions to life with Google Cloud Vertex AI. Whether you are a developer, a designer or an industry leader, you will find valuable insights on how to integrate generative AI into your creative workflow.

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!