Expand business value and boost employee productivity with generative AI. This session reveals how Gemini's advanced reasoning, Google-quality search, and your enterprise data can combine to streamline workflows and provide answers to complex queries. Through customer and partner use cases, you'll discover the Agentspace value proposition and best practices for building a successful generative AI practice on Google Cloud.

The convergence of high performance computing (HPC) and generative AI is revolutionizing research. By analyzing vast datasets and generating novel hypotheses, researchers can accelerate innovation and breakthroughs. This session explores the exciting possibilities of gen AI in research, from climate modeling to drug discovery and beyond.

In this session, Andrew Sun, Director of Business Development for Retail Software and Cloud at NVIDIA will discuss the impact of GenAI on the retail market and its specific benefits its bringing to the clothing/sporting goods companies like Puma. In this session, we will also showcase some of the unique GenAI experiences Puma has built while leveraging GPUs on Google Cloud’s platform.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Google brings together the scalability, reliability and ease-of-use of Firestore with MongoDB compatibility. The session will showcase Firestore with MongoDB compatibility and its capabilities. In addition, Mayo Clinic will present their use of Firestore for multiple workloads including using Firestore’s GenAI capabilities for delivering personalized experiences in their applications. 

What if gameplay evolved with each player? GenAI + Gemma makes it real! This open model creates dynamic experiences through fine-tuning & flexible deployment (local/Cloud Run GPU). See natural conversations & adapted gameplay via live demos, possibly live coding. Discover practical implementation & architecture insights. Let's skip the slides and jump to the fun.

Generative AI is moving to production, powering complex workflows. Evaluation is now crucial. This deep dive explores core evaluation principles and methods, with a focus on multi-modal assessment. We'll dissect practical challenges, best practices, and hear from leading researchers on cutting-edge techniques for evaluating multi-modal use cases. Learn how to measure generative AI success beyond simple outputs.

Supercharge your Android apps with the power of generative AI. This session explores the Vertex AI integration with Firebase that empowers mobile developers to easily leverage Gemini and Imagen 3 for cutting-edge features like image generation. Learn production best practices, discover complementary Firebase solutions, and unlock new levels of creativity and user engagement in your apps.

Calling all developers, DevOps, and SRE engineers: Join us to discuss observability best practices for Gen AI apps on Google Cloud. We'll explore tracing, monitoring, and logging for Gen AI. Share insights on TPU/GPU monitoring, log correlation, regulatory alignment, and data-driven insights to enhance your Gen AI deployments.

Level up your Java apps with the power of Gemini. This session explores how Java developers can easily integrate generative AI features into their applications using LangChain4j. We’ll cover everything from building chatbots and implementing in-context learning to creating agentic workflows and using advanced techniques like unstructured data extraction. Learn best practices and build smart, AI-powered Java applications with ease. No Python experience required.

Startup developers, are you ready to build? In this hands-on workshop, you'll design and code a generative AI app using Gemini and Vertex AI. Through focused coding exercises, you'll master essential skills in prompt engineering, multimodal AI, and real-world implementation. Walk away with functional AI code—and the foundation to power your AI-driven future.

**Please bring your laptop to get the most out of this hands-on session**

Discover how AI-driven personalization and agentic architecture are helping revolutionize customer experiences and operations in financial services. In this insightful panel discussion with leadership from USAA and Deloitte, we'll explore the next generation of AI-enabled end-to-end data value chains and highlight some top trends that are reshaping today's technology organizations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Ready to build more accessible apps? Generative AI can help. This session provides practical strategies and real-world examples of using GenAI to: Design personalized assistance that guides users seamlessly. Generate image descriptions that make visual content accessible to all. Provide concise summaries that empower users to quickly grasp key information. Learn how to harness the power of Generative AI and create apps that are truly accessible.

For years, mainframe modernization seemed out of reach. Generative AI breakthroughs, led by Google’s Gemini, offer automated assessments, code transformation, and risk mitigation for accelerated and cost-effective cloud migration. Learn from Ford and Intesa Sanpaolo about how they reduced costs, boosted performance, and embraced innovation by modernizing their core applications off the mainframe and onto Google Cloud. Learn how Google Cloud’s mainframe modernization solutions can work for your digital transformation journey.

Discover the breakthrough AI capabilities transforming cloud operations and management. Join us for an overview of Gemini Cloud Assist and learn how it brings you an AI-based cloud management experience. Gemini Cloud Assist empowers you to design and deploy apps faster, troubleshoot issues with AI insights, and optimize performance and costs through intelligent recommendations. We’ll showcase its new capabilities and integrations in various Google Cloud products, and show you how it can completely reshape your cloud management experience.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

Be at the forefront of the gen AI revolution in 2025 by learning proven strategies to capitalize on opportunities with Google Cloud. Discover Google's go-to-market priorities, including Customer Engagement Suite, Search, AI agents, and Vertex AI Platform. Learn how to accelerate gen AI projects from proof-of-concept to production, with best practices for agentic AI & responsible AI development. Together, we can open up new revenue streams by building profitable AI offerings that engage customers, accelerate deals, and showcase real-world ROI.

Join this session to learn about Google Cloud's vision and investment priorities in EMEA, focus on key industry verticals for 2025, and emerging technology trends. Discover how fellow partners are capitalizing on opportunities to establish a footprint and build pipeline in multiple markets. We'll also discuss tackling generative AI implementation challenges, developing solutions, hiring and training, and the legal and ethical guidelines within the region.

Regional leader Yumi Ueno will share Japan's long-term strategic plan for 2025. She'll discuss the latest successes in the region and the ongoing efforts to help partners maximize Google Cloud's gen AI offerings to win customer deals. This session will be offered in Japanese, no English translation available.

Welcome the new era of American innovation in the public sector, driven by gen AI. This session will cover new GTM strategies to expand business, build customer loyalty, and understand co-selling. Learn how to utilize US Public Sector Deal Registration Discount, Partner Development Sprints, and the Rapid Innovation Team, all designed to accelerate partner success.

Curious about the future of media creation? Explore the latest announcements and capabilities for Imagen, Veo, and Lyria, Google’s suite of generative AI media tools. Witness demonstrations of new features and discover how they can revolutionize your creative workflows.

Leverage Google Cloud Observability when instrumenting your code with logging, monitoring, and tracing capabilities. Try it out yourself in one of the popular programming languages, such as Java, Python, JavaScript, or Go.

Use generative AI to suggest gardening products to customers based on their specific needs. We use Genkit to help users determine what’s wrong with their house plants and which gardening products could help revive those plants.

Learn how generative AI and Firebase products can help shoppers find exactly what they are looking for in store – like at their local grocer. Genkit generates recipes and Data Connect helps locate items on shelves, all hosted on Firebase App Hosting.

Did you know? You only need One API to Rule Them All! Google's Gen AI SDK provides a simple path to both the Gemini API and Vertex AI!

Build and run predictive models using SQL in BigQuery. Leverage the latest models for generative AI tasks.