Google is transforming its marketing workflows with AI, slashing task time from weeks to minutes. This session explores the business problem and the solution: a Gemini-powered product that embeds AI-assisted content creation directly into our publishing platform replacing over 10 disparate tools. We will share some key technical considerations when working with Gemini including API design, prompt engineering versus fine-tuning, and evaluation techniques to ensure high quality output. Learn how to achieve similar results by integrating AI into your marketing ecosystem.

Agentic workflows analyze vast amounts of data and generate insights in real-time, giving you a competitive advantage with your AI offering. But when should you use them and how do you get started? Join DataStax to learn what use cases are best for employing agentic workflows, best practices for assuring accuracy, and getting your agentic AI into production.

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Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Discover how to break free from the cycle of endless AI Proofs of Concept (POC) and unlock scalable, enterprise-wide impact. In this session, we’ll explore proven strategies for operationalizing AI, including leveraging cloud-native solutions like Vertex AI, building robust MLOps pipelines, and defining measurable ROI tied to business goals. Through real-world examples and actionable insights, learn how to overcome common scaling challenges, drive cultural adoption, and future-proof your AI strategy for sustained innovation and success.

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Building product recommendation system/chat bot using LLMs is simple... on paper. In reality, simple RAG covers only the simplest scenarios. To cover more complicated one, you may want to learn about such things as a conversation graph, logical and semantic routing, hybrid search etc. In this talk I share lessons and tricks we have learn during building product recommendation system using Gemini.

Unlock the power of generative AI and data. Join experts from LlamaIndex and Google Cloud databases and learn how to seamlessly integrate LlamaIndex with AlloyDB and Cloud SQL for PostgreSQL, enabling your apps to reason, act on your data, and leverage the performance of Google Cloud. We’ll share real-world examples and code. Discover new possibilities for building advanced gen AI applications.

This session provides strategies for maximizing business value with generative AI. We cut through the hype and offer actionable insights for building and deploying advanced gen AI business capabilities. We'll delve into strategies that our customers use to get the most out of their AI investment, explore the essential foundations for scaling up, and share a vision for the future of business operations transformed by agentic AI.

Learn from public sector leaders about how they are innovating and improving the citizen experience with AI-powered tools and virtual agents. By applying technology to streamline processes, personalize interactions, and improve access to information, public sector agencies are able to more efficiently and effectively serve their citizens.

This session explores patterns for productionizing AI applications on Google Kubernetes Engine (GKE). Learn to leverage open source frameworks, cloud AI services, and readily available models to train, deploy, and scale with GKE. We’ll share real-world customer stories and best practices for productionizing AI solutions on GKE.

Dive into the world of serverless GPUs with Cloud Run. This talk explores how Cloud Run delivers on-demand GPUs with unprecedented flexibility and cost efficiency. Learn how you can achieve optimal performance and resource utilization with rapid autoscaling and scaling to zero. And discover how Cloud Run GPUs can help you build AI inference apps with open models, high-performance computing, graphics rendering, and much more.

Creating a business case to modernize technology has always been challenging. Hear how McKinsey is using a multi agent architecture to automate complex software development flows efficiently and cost-effectively. See how gen AI agent squads are foundational for scaling workforce talent and enhancing organizational capabilities. Learn best practices and see real-world examples of how organizations are using a multi-agent gen AI approach to achieve faster, cheaper, and better results.

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Small teams often struggle to unlock the full potential of their data due to limited resources and a lack of specialized expertise. In this session, we’ll show you how BigQuery and Looker make advanced analytics accessible and easy for teams of any size. Learn how to seamlessly integrate, analyze, and visualize your data to drive data-driven decisions and achieve your business goals.

AI is revolutionizing enterprise operations by transforming unstructured data into actionable intelligence, reducing manual effort, & converting data into powerful drivers of smarter, more connected operations. Explore the dynamic interplay of AI agents, collaborating seamlessly to orchestrate specialized tasks in real-time. Learn how connected intelligence breaks down silos, integrating data & systems to drive proactive, efficient operations. See this shift in action with Leah to learn how you can apply these best practices in your industry.

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This session explores the business drivers for ESG data in the current business climate and delves into the technical architecture of a robust ESG data management solution. Discover how to integrate AI and data agents with core enterprise systems, like SAP and Cortex, and incorporate crucial third-party ESG data from sources like ESG Book to enhance business decision-making. We will also showcase real-world examples of how to integrate Google Cloud with platforms like Watershed to build a complete ESG data ecosystem. 

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Discover why Danfoss, a global leader in energy-efficient solutions, tackled the AI-driven demand forecasting challenge. Accurate forecasting is vital for optimizing supply chains, reducing costs, and enhancing customer satisfaction. Partnering with Google Cloud and Capgemini, Danfoss developed a system tailored to its needs. Understand the transformative impact of AI-driven demand forecasting and why solving this problem is crucial now for Danfoss to stay competitive and support global sustainability goals.

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This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

How do you blend AI efficiency with human empathy to build stronger, lasting customer relationships? With the rise of AI, the human element is increasingly a critical differentiator for companies. Join Dialpad Chief Marketing Officer, Jen Grant, and Dialpad Director, Automatic Speech Recognition, Natalie Owen, to learn how organizations can deliver real-time coaching and context-aware suggestions that empower agents to deliver emotionally resonant, high-value customer interactions.

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Discover how NetApp Volumes, a Google Cloud managed data storage service that provides advanced data management capabilities and highly scalable performance, can accelerate your workloads, enable hybrid deployments, and provide cloud bursting for AI, EDA, media and entertainment, and others by extending your on-premises data into Google Cloud, all while keeping your data available and secure. Join us to explore how NetApp and Google Cloud together drive innovation and operational excellence.

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AI reasoning models and agents are reshaping the AI landscape, ushering in a new era of autonomous decision-making and action. Accelerated computing is crucial for delivering exceptional user experiences, enabling real-time responses and timely actions while reducing deployment costs at scale. The NVIDIA and Google Cloud partnership delivers cutting-edge AI infrastructure, enterprise-grade software, and optimized AI models, providing the foundation to build and deploy this new class of AI systems. Discover how NVIDIA AI, integrated across Google Cloud, offers developers flexibility and choice while delivering best-in-class performance and TCO, transforming enterprise AI in this new era.

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Are you a data scientist or developer using Python to build AI models and generative AI applications? Learn how BigQuery can supercharge Python data science workflows with capabilities that give you the productivity of Python and allow BigQuery to handle core processing. Offloading Python processing enables large-scale data analysis and seamless production deployments along the data-to-AI journey. Find out how Deutsche Telekom modernized their machine learning platform with a radically simplified infrastructure and increased developer productivity.

Dive deep into Google Cloud’s industry-leading approach and total transparency to incident communications through Personalized Service Health. Learn how Google leverages machine learning (ML) to provide fast and relevant insights through Personalized Service Health, so you can integrate them into your incident response, whether it’s through AIOps platforms or conventional incident management systems. Go beyond the theory and dive deep into real-world customer examples and experiences of these patterns, and hear how experts from SAP approach incident response with Personalized Service Health.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

Commerzbank, the largest bank in Germany, is using Gemini to transform its financial advisory workflows. The company is seeing significant reductions in processing time of client documentation and increases in productivity with Vertex AI. Learn how Gemini's ability to understand multiple modalities and process long documentation along with the generative AI evaluation service on Vertex AI, played a key role in streamlining operations and enhancing the client experience.

Join us to explore the dynamic partnership between Google Cloud and CrowdStrike, combining cutting-edge technology and world-class cybersecurity. Learn how our collaboration drives AI innovations to secure enterprises and power digital transformation. Discover CrowdStrike's adversary-first approach, delivering unmatched breach prevention and safeguarding critical cloud environments amid a complex threat landscape. Join us to see how these industry leaders are redefining cloud security and AI-driven resilience.

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