Agentic AI is poised to revolutionize how marketing & data teams unite to fuel revenue growth in 2025 and beyond. Join this session to discover how marketers can leverage AI agents applied directly to Google Cloud BigQuery to suggest, build, and execute campaigns that compound over time. You’ll learn how GrowthLoop’s marketing activation solution, built on Google Cloud BigQuery, leverages Agentic AI to automate campaign launches, accelerate experimentation, and deliver hyper-personalized experiences at scale.

This Session is hosted by a Google Cloud Next Sponsor.
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The telecommunications industry is undergoing a significant transformation in customer engagement, driven by the capabilities of Generative AI. This talk explores how Google Cloud's Gen AI tools can be leveraged to develop advanced conversational bots, enabling telcos to reimagine their customer interactions. We will delve into the technical architecture and implementation of these solutions, focusing on how they can significantly improve issue resolution efficiency and increase containment rates for both voice and chat channels. This session will showcase how to build intelligent, scalable, and personalized customer experiences, highlighting the business value of Gen AI in optimizing service and support operations within the telecommunications sector

An architecture for a robust custom AI chatbot backed by Vertex AI with Gemini and fully managed GCP services. Cloud-Based: Scalable platform will ensure high availability and performance. Reduced Development Time: Significantly reduce the time and effort required to build and deploy custom AI chatbots. Scalability and Performance: Ensure that the chatbots can handle high volumes of traffic and maintain optimal performance. 

The solution democratizes the development of AI chatbots, making them accessible to wider enterprises and various domains."

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Using Google AI stack, Tech Mahindra has developed AgentX program and has built reliable AI Agents to deliver industry best ROI. Our "Aether" architecture combines Gemini models with industry orchestration and integration approaches that work in real enterprise settings. We will walk through how we've tackled the tough problems - keeping agents reliable, managing knowledge effectively, and controlling those frustrating hallucinations in complex workflows, resulting in boosting productivity and improving experiences across the board.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Meet with a Google Cloud Security expert to discuss your specific security needs and discover how our solutions can help. Plus, you can grab a complimentary copy of the “Defenders Advantage” book and a cup of coffee while you’re there.

The modernization of Public Sector has led to exponential growth potential on Google Cloud Marketplace. Discover how Carahsoft and Box have harnessed the marketplace to expedite government technology acquisition and empower field sales teams. Discover successful tactics for ISV and reseller partners to leverage the marketplace for seamless co-selling with Google. We’ll discuss evolving government contract and procurement trends, and demonstrate how to craft compelling "better together" narratives powered by the Google Cloud Platform.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations. Learn how Publicis Sapient is leveraging Google Cloud’s Gen AI technologies to optimize our clients’ marketing operations and deliver growth through hyper personalization and efficient content creation. We will share a demo of how Retailers and Consumer Products companies can manage their full marketing ecosystem using Google Gen AI stack, including Gemini, Imagen and Vertex AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Up to 90% of organizations are building across cloud environments, from edge to to multiple clouds - and the scale and speed of AI is putting pressure on these architectures. In this spotlight discover how organizations are leveraging decades of our infrastructure expertise to build secure, sovereign AI solutions. Also, learn how industry leaders are using the latest advances in networking, storage, and distributed cloud solutions to accelerate AI solution deployment anywhere.

Want to control the output of your AI agents? This session explores essential Agent Ops practices, including metrics-driven development, large language model (LLM) evaluation with retrieval-augmented generation (RAG) and function calling, debugging with Cloud Trace, and learning from human feedback. Learn how to optimize agent performance and drive better business outcomes.

In this session, we’ll bust AI myths and showcase how easy it can be to implement AI solutions. Learn how Google Cloud’s generative AI solutions help small IT teams automate customer service tasks, personalize interactions, and improve overall efficiency. Learn from current Google Cloud partners and customers about how they approach building agents to empower growth and supercharge experiences for their customers.

Unlock the full potential of your data with the power of AI. This session explores how Google Cloud’s latest advancements in AI are transforming business intelligence, empowering you to gain deeper insights, make faster decisions, and drive innovation. We’ll dive into trusted insights with BigQuery and AI, the power of the Looker semantic layer, and how Google Cloud’s AI-powered business intelligence (BI) solutions can help you transform your data into actionable intelligence and drive business success.

Want to run AI workloads that are both performant and sustainable? Join L’Oreal and Google Cloud as they reveal how L’Oreal leverages Google Cloud’s powerful suite of tools to gain unprecedented insights into the cost, performance, and carbon footprint of their AI models. This session showcases how L’Oreal measures, reports, and reduces their environmental impact on Google Cloud, offering practical strategies and actionable takeaways for anyone looking to optimize their cloud efficiency and environmental responsibility.

Is your business ready to embrace the software as a service (SaaS) revolution? Discover how Google Cloud can fast-track your SaaS journey. This session reveals how Google Cloud empowers you to scale your SaaS offerings, reduce time to market, and deliver exceptional customer experiences using a comprehensive toolbox with per-tenant controls, feature rollout management, and insightful monitoring. You’ll also learn from Avathon’s success story: how they leveraged these capabilities to conquer the complexities of SaaS management, automate tenant onboarding, and centralize operations.

Lloyds Banking Group and TCS share their insights on the adoption of enterprise AI, while leveraging the power of cloud computing. Discover the key imperatives, risks, strategies, and challenges in scaling AI and navigating the future through this interactive discussion.

This Session is hosted by a Google Cloud Next Sponsor.
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Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

This session dives into the world of on-demand Apache Spark on Google Cloud. We explore its native integration with BigQuery, its new capabilities and the benefits of using Spark for AI and machine learning (ML) workloads. We’ll discuss why Spark is a good choice for large-scale data processing, distributed training, and distributed inferencing. We’ll learn from Trivago about how they leveraged the Spark and BigQuery together to simplify their AI and ML workflows.

Join senior cloud and AI leaders from PwC and Google Cloud as they share their insights on the power of AI in shaping enterprises in the agentic AI era. Discover how agentic AI can be harnessed across industries to enhance decision-making, streamline operations, and unlock new growth opportunities. Learn about the essential strategies and organizational shifts needed to successfully scale AI from pilot to production in 2025, and uncover key trends and best practices that will drive impactful and differentiated value creation.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Data intelligence rapidly transforms businesses, enabling them to make more informed decisions, streamline operations, and gain a competitive edge. At Google Cloud Next '25, we are excited to present a thought-provoking session on the power of data intelligence in partnership with Databricks on Google Cloud and Digital Turbine. Our speakers from Databricks and Digital Turbine will share their insights on how organizations can leverage data to drive innovation and growth. Join us for this engaging discussion and gain valuable insights on how data intelligence can help your organization thrive in the digital age.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Accelerate your growth with Google Cloud Partner Marketing Funds - programs that can help you connect with new customers and expand your business. We’ll walk through eligibility, funding options, and best practices to help you maximize impact. Whether you're an experienced marketer or just getting started, you’ll gain actionable insights to elevate your marketing strategy.

Discover how Elastic Cloud Serverless and Google Vertex AI empower the creation of AI-driven search applications with effortless scalability. This session explores Elastic's intuitive serverless architecture and dynamic scaling, integrating with Google Vertex AI to create world class search experiences. Learn how this powerful partnership simplifies deployments and accelerates innovation for modern search, observability, and security workloads.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Connect with other security professionals in our Birds of a Feather sessions. Dive into lively discussions with peers and Google Cloud experts on key security topics, including identity and access management, network security, multicloud monitoring, and more.