Discover how to turn your customer data into actionable insights using Generative AI. In this session, you'll see how Fivetran and dbt make it easy to prepare data from platforms like HubSpot and Zendesk, and how to use that data to power a Gen AI app that answers your business questions in real time.

Discover how to turn your customer data into actionable insights using Generative AI. In this session, you'll see how Fivetran and dbt make it easy to prepare data from platforms like HubSpot and Zendesk, and how to use that data to power a Gen AI app that answers your business questions in real time.

A leading life sciences company discovered the hidden cost of disconnected tools when it was locked into an expensive, vertically-focused data integration platform. Find out how the company consolidated its data activation workflow (ELT and reverse ETL) on a unified platform with Airbyte connected to dbt.