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Event

The Analytics Power Hour

2015-01-03 – 2025-11-25 Podcasts Visit website ↗

Activities tracked

5

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

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#235: 2023 Year in Review with Josh Crowhurst

2023-12-26 Listen
podcast_episode
Val Kroll , Julie Hoyer , Michael Helbling , Tim Wilson (Analytics Power Hour - Columbus (OH) , Moe Kiss , Josh Crowhurst

For those who celebrate or acknowledge it, Christmas is now in the rearview mirror. Father Time has a beard that reaches down to his toes, and he's ready to hand over the clock to an absolutely adorable little Baby Time when 2024 rolls in. That means it's time for our annual set of reflections on the analytics and data science industry. Somehow, the authoring of this description of the show was completely unaided by an LLM, although the show did include quite a bit of discussion around generative AI. It also included the announcement of a local LLM based on all of our podcast episodes to date (updated with each new episode going forward!), which you can try out here! The discussion was wide-ranging beyond AI: Google Analytics 4, Marketing Mix Modelling (MMM), the technical/engineering side of analytics versus the softer skills of creative analytical thought and engaging with stakeholders, and more, as well as a look ahead to 2024! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#217: Rethinking Privacy with Jodi Daniels

2023-04-18 Listen
podcast_episode
Val Kroll , Julie Hoyer , Michael Helbling , Tim Wilson (Analytics Power Hour - Columbus (OH) , Moe Kiss , Josh Crowhurst , Jodi Daniels (Red Clover Advisors)

Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this episode), and you know that because you trust us! And THAT'S quite the rambling setup for our discussion with Jodi Daniels, the founder and CEO of Red Clover Advisors and co-author of Data Reimagined: Building Trust One Byte at a Time. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#209: 2022 Year in Review with Josh Crowhurst

2022-12-27 Listen
podcast_episode
Val Kroll , Julie Hoyer , Michael Helbling , Tim Wilson (Analytics Power Hour - Columbus (OH) , Moe Kiss , Josh Crowhurst

It's that one-time-of-the-year when we do a little bit of navel-gazing, a little bit of prognostication, and, when the year is a year like 2022, a little more cursing than usual. Not only did the podcast hit a fairly meaningless vanity metric milestone this year, but we also maintained our explicit rating! Executive producer Josh Crowhurst joined us to look back on the podcast and the analytics industry in 2022, as well as to do a little bit of crystal ball gazing into 2023 and beyond! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#183: 2021 Year in Review with Josh Crowhurst

2021-12-28 Listen
podcast_episode
Val Kroll , Julie Hoyer , Michael Helbling , Tim Wilson (Analytics Power Hour - Columbus (OH) , Moe Kiss , Josh Crowhurst

We did it! Another year in the books, and 2021 was a bit of a ride. As we do every year, on this episode we reflect a little bit on the podcast and then a lot on the industry: what the major themes of 2021 were, and what we think might be coming in 2022. Google Analytics 4, 3rd party cookies, remote work and Zoom meetings, and even the metaverse! Plus, of course, this is our annual excuse to get our executive producer, Josh Crowhurst, on a mic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#131: 2019 Year in Review

2019-12-31 Listen
podcast_episode
Val Kroll , Julie Hoyer , Michael Helbling , Tim Wilson (Analytics Power Hour - Columbus (OH) , Moe Kiss , Josh Crowhurst

It's the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we're wrapping up the year with a reflective episode: reflecting on changes in the analytics industry, the evolution of the podcast, and the interpersonal dynamics between Tim and Michael. From the state of diversity in the industry (and on the show), to the trends in analytics staffing and careers, to the growing impact of ethical and privacy considerations on the role of the analyst, it's an episode chock full of agreement, acrimony, and angst. And, it's an episode with a special "guest;" it's the first time that producer Josh Crowhurst is on mic doing something besides simply keeping our advertisers happy! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.