This panel session will showcase how leading organisations are achieving unprecedented marketing success by mastering their data. Our experts will share real-world examples and best practices for architecting a unified, modern marketing data stack to create a single source of truth and get from data to intelligent action. Join us to discover how to leverage this unified data to optimise campaigns, personalise customer experiences at scale, and ultimately drive significant data-driven business growth, as our panelists reveal how to transform your marketing efforts with a data-first approach.

Data clean rooms are rapidly evolving from privacy-preserving data collaboration environments into powerful engines for AI- and ML-driven insights. This session will dive into the technical architecture and product capabilities enabling clean rooms to support advanced use cases across the marketing lifecycle — from identity resolution and lookalike modeling to cross-channel attribution and real-time optimization. Beyond advertising, we’ll examine how these innovations are scaling into verticals like retail and healthcare, where secure data collaboration is unlocking next-gen personalization, predictive analytics and clinical insights.

What happens when marketing teams spend countless hours on manual campaign analysis while missing critical market opportunities? In this session, discover how AI is transforming marketing from a cost centre into a revenue-driving powerhouse. You'll see how Snowflake's Cortex AI enables marketers to automatically classify campaign assets, analyse multimodal performance data, and generate personalised content at scale—all without waiting for post-campaign analysis. This is marketing analytics reimagined—where AI democratizes data science, accelerates decision-making, and turns every campaign into a learning opportunity that drives immediate business impact.