AI is revolutionizing how we communicate, and now it's empowering individuals with non-standard speech patterns to find their voice. In this session, discover how recent breakthroughs in AI allow us to personalize speech recognition and create a more accessible world for everyone. We'll explore the power of open-source models and community collaboration to accelerate progress and witness a compelling demonstration of an app that enhances autonomy for those with unique speech needs.

Go beyond the standard Google Workspace experience. Learn how to extend and integrate with the Workspace platform, and explore how Qodea and others have leveraged the Workspace platform to create custom solutions that have boosted efficiencies, driven productivity, and reduced user workloads.

Want to run AI workloads that are both performant and sustainable? Join L’Oreal and Google Cloud as they reveal how L’Oreal leverages Google Cloud’s powerful suite of tools to gain unprecedented insights into the cost, performance, and carbon footprint of their AI models. This session showcases how L’Oreal measures, reports, and reduces their environmental impact on Google Cloud, offering practical strategies and actionable takeaways for anyone looking to optimize their cloud efficiency and environmental responsibility.

Is your business ready to embrace the software as a service (SaaS) revolution? Discover how Google Cloud can fast-track your SaaS journey. This session reveals how Google Cloud empowers you to scale your SaaS offerings, reduce time to market, and deliver exceptional customer experiences using a comprehensive toolbox with per-tenant controls, feature rollout management, and insightful monitoring. You’ll also learn from Avathon’s success story: how they leveraged these capabilities to conquer the complexities of SaaS management, automate tenant onboarding, and centralize operations.

Learn how AI is driving breakthroughs in biotech, from drug discovery to personalized medicine. Explore inspiring success stories from trailblazing biotech founders leveraging AI to accelerate research, improve diagnostics, and develop innovative treatments.

This session dives into the world of on-demand Apache Spark on Google Cloud. We explore its native integration with BigQuery, its new capabilities and the benefits of using Spark for AI and machine learning (ML) workloads. We’ll discuss why Spark is a good choice for large-scale data processing, distributed training, and distributed inferencing. We’ll learn from Trivago about how they leveraged the Spark and BigQuery together to simplify their AI and ML workflows.

Join senior cloud and AI leaders from PwC and Google Cloud as they share their insights on the power of AI in shaping enterprises in the agentic AI era. Discover how agentic AI can be harnessed across industries to enhance decision-making, streamline operations, and unlock new growth opportunities. Learn about the essential strategies and organizational shifts needed to successfully scale AI from pilot to production in 2025, and uncover key trends and best practices that will drive impactful and differentiated value creation.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Accelerate your growth with Google Cloud Partner Marketing Funds - programs that can help you connect with new customers and expand your business. We’ll walk through eligibility, funding options, and best practices to help you maximize impact. Whether you're an experienced marketer or just getting started, you’ll gain actionable insights to elevate your marketing strategy.

Discover how to revolutionize business operations with expert agents built on Google Agentspace. This session explores how Liberty Blume, the professional services arm of multinational telecommunications company Liberty Global, is developing agents to streamline end-to-end operational processes like procurement, supporting activities like supplier selection and spend analysis. Hear how Agentspace empowers employee adoption of AI at scale through a single unified platform.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Struggling with the cloud skills gap? Discover the Google Cloud Partner University Program – a powerful collaboration across France, UK, Africa - uniting Google Cloud, leading partners, and top universities. Learn how we provide students free access to cutting-edge Google Cloud learning content and clear pathways to subsidized, high-value certifications. See how 1000+ students are already gaining job-ready skills, and how participating partners connect directly with this emerging talent pool, ready to innovate and accelerate your cloud journey. Join us to explore how you can get involved.

Capitalize on the rapidly expanding Google Workspace market, fueled by Gemini integration in every GWS contract. Optimized for partner success, discover how Google is investing in these partnerships with new incentives & benefits. Walk away with actionable steps for partners to leverage these opportunities and lean-in with Google Workspace.

Automation can help you migrate, coordinate and manage workloads in cloud environments in a simple and effective way, reducing complexity and operational costs. In this session we will cover: - How to increase speed and reduce errors as you migrate to Google Cloud - How Red Hat Ansible Automation Platform simplifies managing your Google Cloud infrastructure - Getting started automating Google Cloud cloud services with certified automation content for migration and management

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Google Cloud and Rakuten Cloud are developing a joint solution empowered by AI to tame the stateful edge across several industries. Learn how our joint offering integrating Rakuten Cloud-Native Storage with GDC is transforming edge deployments where issues such as data sovereignty, network uptime, latency and compliance are paramount. We will also discuss a customer use case of integrating cloud-native storage with GDC Edge to meet the needs of mission-critical stateful applications across an organization with thousands of locations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

This talk will outline key architectural best practices for building and deploying Google Cloud environments that leverage the latest, most powerful GPUs for AI model training and inference. We'll also examine potential obstacles tech leaders might encounter during this process and offer strategies to overcome them. The insights provided will equip you to rapidly establish scalable, reliable, and high-performance cloud infrastructure tailored to your AI training and inference requirements.

Need to extend the capabilities of Google Agentspace? This deep dive explores the details of building and deploying agents in Agentspace. Learn more about the easy-to-use tools in Agentspace, and how to use them to address your custom use cases.

How will you deliver store and factory floor analytics, shrink reduction, fast transactions, quality control, and staff empowerment? AI models, AI optimized cloud infrastructure, and edge hardware are unlocking new opportunities to build, deploy, and scale use cases that transform the way that customers experience your brand. Join the experts from Google Cloud as we explore the modern retail store and factory floor, engage with an interactive demo, and discuss the art of possible in a moderated panel.

Learn how leading startups build transformative AI solutions with Vertex AI. Gain behind-the-scenes insights, practical strategies, and actionable takeaways to fuel your innovation using Google Cloud’s open ecosystem of models and APIs.

Deliver, protect, and scale immersive web, media, generative AI and API experiences with the Google Cloud global frontend as part of our Cross-Cloud Network for backend infrastructure running in any cloud or on-premises. Learn about new innovations providing consistent global performance to improve user experience; advanced protection to help stop DDoS, web, API, and gen AI attacks; scalable traffic control for traffic spikes and scale; edge programmability to allow customizations and integrations; and automation to enable end-to-end deployment automation.

Double your output without doubling your workload. Learn how to build AI agents to automate repetitive tasks, streamline workflows, and free up time so you can focus on strategic initiatives. Discover practical implementation strategies and gain insights from real-world success stories.

Leveraging real-time data in AI and machine learning (ML) can give you a competitive edge. This session explores how Shopify and Palo Alto Networks leverage real-time data and AI with BigQuery and Dataflow ML to transform customer experiences and drive innovation. Discover how these companies collect, process, and analyze real-time data to achieve significant business outcomes, and learn how to apply similar strategies in your organization.

Migration can be challenging, but Google Cloud Migration Center is here to help. From discovery and analysis of your applications to definitions and cost estimates of your desired future cloud state and migration execution, Google Cloud’s easy-to-use, self-service migration tools pave the way for a smooth, efficient, and low-risk cloud migration. Come view demos of the latest workload migration capabilities and learn how Chicago Mercantile Exchange (CME Group) leveraged them to migrate their complex application portfolio to Google Cloud.