Uncover data's hidden connections using graph analytics in BigQuery. This session shows how to use BigQuery's scalable infrastructure for graph analysis directly in your data warehouse. Identify patterns, connections, and influences for fraud detection, drug discovery, social network analysis, and recommendation engines. Join us to explore the latest innovations in graphs and see real-world examples. Transform your data into actionable insights with BigQuery's powerful graph capabilities.

Join Google Cloud’s leading security experts along with security leaders from leading enterprise companies to discuss cybersecurity challenges in the age of generative AI. In this live panel discussion, learn how clever cybercriminals are weaponizing this revolutionary technology to launch mind-blowing attacks. We’ll dive headfirst into the latest tricks, from AI-fueled attacks to autonomous hacking tools that operate with chilling efficiency. Discover how companies are fighting back with cutting-edge defenses with tales directly from security practitioners, including solutions from leading security ISVs (independent software vendors). By the end of this session, you’ll have the knowledge you need to outsmart the bad guys and protect your digital kingdom – today and tomorrow.

Discover the latest breakthroughs in Cloud Storage. This executive session provides a high-level overview of the latest object, block, file storage, and backup and recovery solutions. Gain insights into our cutting-edge storage technologies and learn how they can optimize your infrastructure, reduce costs, and enhance your data management strategy. Don’t miss this opportunity to learn directly from Google executives about the future of storage. This session is a must for IT decision-makers seeking a competitive edge.

This panel discussion between Allen Media Group, Kärcher, and Transcom explores how they have successfully adopted generative AI in their organizations by leveraging Gemini for Google Workspace. Learn how they implemented Gemini across various lines of businesses to realize tangible benefits with the help of Workspace partners. Discover the keys to effectively driving AI adoption within your own organization, and unlock the potential of Gemini for your business.

Join us to learn about how you can migrate virtual machines and deliver AI-enabled applications with Red Hat OpenShift Dedicated on Google Cloud. In this session, we’ll cover a comprehensive set of AI and virtualization technologies on OpenShift Dedicated including: - OpenShift Virtualization to migrate, manage and deploy VMs alongside containers - Red Hat OpenShift AI and IBM watsonx.ai to build, train, test and deploy AI models in the cloud - Google Cloud’s Vertex AI and virtualization capabilities for bare metal infrastructure.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Supercharge your team’s developer experience (DevEx) with DevOps Research and Assessment (DORA) reports and AI. This session reveals how high-performing teams leverage DORA insights and AI to enhance their software development life cycle. Learn to boost code quality and delivery performance, with real-world examples of teams that have improved innovation and agility. Discover how to apply AI for actionable insights, and get practical strategies to build a high-performing team that gets better at getting better.

Revolutionize your unit-testing process with Gemini Code Assist. This session showcases the AI-powered unit-testing agent that analyzes your code, identifies coverage gaps, and automatically generates new tests. Learn how this tool integrates with popular frameworks, adheres to your coding standards, and frees you from tedious tasks, allowing you to focus on building better software.

Changes to Oracle’s long-standing licensing policies regarding Google Cloud have opened up a new avenue for customers to run their Oracle databases. Learn how Google’s infrastructure and network serve as the perfect foundation for maintaining performance and availability on your critical applications, while giving you a path to integrate those applications with industry-leading AI. Find out how customers are modernizing their workloads on Google Cloud as well as what’s next for their applications.

 Everyone has parts of the software development process they find tedious or toilsome. With Gemini Code Assist agents, we can reduce that toil and boost your productivity by intelligently assisting you throughout the entire SDLC. By walking through an example with our unique, agent-driven approach to building and querying code documentation in the newly launched Firebase Studio, we’ll show you how AI agents can accelerate your development and allow you to focus on what you truly enjoy: coding.

Security is often referred to as a big data problem, and the growing volume, variety, and nuance of security telemetry requires more sophistication and control than ever before. This session dives into the new data pipeline management capabilities of Google Security Operations. We’ll show how you can improve the way you route, reduce, redact, enrich, and transform security data to manage scale, reduce costs, satisfy compliance mandates, and, most importantly, drive better security outcomes.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

Unlock the full potential of your website and app content through AI-powered personalized search, answers, and navigation. Learn how to quickly implement and create engaging experiences that increase user engagement, drive content consumption, improve monetization, and address customer requests. Discover how intelligent search, generative AI overviews, and personalized browse can transform your site into a dynamic content hub.

With great power comes great responsibility – and the need for confidentiality. This talk explores how confidential computing technology can act as a powerful shield for your AI deployments. We’ll show how Confidential Computing and confidential accelerators safeguard sensitive data and algorithms, even during processing, to ensure that your AI workloads remain protected throughout their life cycle.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your high performance computing (HPC) with Google Cloud. Join this session to learn how Parallelstore, advanced tools, and expert support accelerate performance, reduce costs, and boost innovation. Optimize your HPC environment for maximum efficiency and gain a competitive edge. Explore the future of HPC and transform your organization.

This session demonstrates several areas of how Cloud Assist can help to design, operate and optimize your Cloud applications via examples.

Running performance-intensive services at scale while meeting the rigorous security and compliance requirements of some of the most demanding public and private sector organizations presents many interesting challenges. In this talk, you will hear how Pexip, a leading video technology provider, works to build, operate, and protect their global technology platform with the help of Google Cloud security solutions.

This session dives into how Google Workspace's AI-powered features can set you apart, drive customer success, and boost your bottom line. We'll explore how these innovative tools attract and retain customers, and how successful Gemini and Workspace deployments translate into service profitability. Discover the resources available to support your Workspace AI practice and walk away with actionable insights to elevate your customer experience and maximize revenue.

Properly architecting your storage infrastructure for AI is critical for success. Snap will share some of their best practices, implementation tips, and success stories for AI workloads. This session dives deep into training, checkpointing, and serving recommendations, covering Cloud Storage FUSE, Anywhere Cache, and parallel file systems. Gain insights to optimize your AI infrastructure and unlock its full potential. Don’t miss this opportunity to learn from real-world examples and expert advice.

Managing petabytes of Google Cloud storage objects? Attend this session to learn how the new Storage Intelligence product simplifies managing billions of objects across thousands of buckets. Leverage AI-driven insights to analyze cost, performance, security, and compliance – all through intuitive natural language queries. Quickly act on insights with bucket relocation and batch operations. Join us to uncover practical tools and exciting new features that can transform you into a Cloud Storage superhero.

Learn how to use Earth Observation data from Earth Engine to enrich your data in BigQuery. We will take a look at how to do this with Python, user defined functions and the new ST_RegionStats function in BigQuery.

Spanner isn't just a database, it's a globally distributed, strongly consistent and highly reliable database platform built for the complexities of modern AI-first applications. We'll explore how Spanner's multi-model capabilities, including advanced search and seamless integration with analytics, enable developers to build intelligent, globally accessible applications. We’ll dive into Spanner's underlying technology to simplify your database solutions and learn from real-world examples from Shopify and Palo Alto Networks.

Discover how urban planners have harnessed the power of geospatial systems and AI Scenario Planning to enhance resiliency, optimize land use, and explore vast amounts of complex transportation data quickly, using simple natural language queries. In this session, we'll showcase how Broward MPO is using these powerful technologies to transform planning workflows and prioritize infrastructure improvements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

Join Linda Moss, Google Cloud Director of Cloud Learning Services; Travis Runty, Rackspace Head of Security; and Shefali Victors, Rackspace GCP CoE Lead Architect, for a no-holds-barred look at why credentials are the new currency in an AI-powered world. Whether you’re interested in career advancement or skilling up your team, certifications get past the hype and validate real-world readiness. In fact, 9 in 10 leaders from organizations using Google Cloud say that certifications increase their confidence in a candidates’ knowledge or ability.

Introducing Google’s next-generation global network that powers Google Cloud and our multibillion user apps like Search, YouTube, Google Maps, and more. Learn about the groundbreaking technologies and the design principles of "exponential scalability,” “beyond-NINEs reliability,” “fine-grained programmability”, and “from automation to autonomy” that have guided our next-generation architecture. Discover how you can leverage these innovations to transform your enterprise connectivity and respond to the dramatic demands of AI–powered services.