Cybersecurity threats are escalating rapidly. How can lean IT teams effectively defend against sophisticated attacks given the complex threat landscape? This session explores how Google Cloud empowers your team with advanced threat detection, vulnerability management, and incident response capabilities, enabling you to protect your organization and stay ahead of the curve.

Scaling Google Kubernetes Engine (GKE) effectively can be complex. This session dives into the challenges and solutions for managing GKE at scale, from cost optimization and security to AI workloads. Learn how enterprises like Dun & Bradstreet leverage GKE as a secure and scalable platform for their generative AI initiatives.

Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.

Data sharing is essential for driving innovation in the enterprise, but ensuring security and compliance can be challenging. Join us learn from Google, LiveRamp, and Levi's about how the unified and tightly integrated data governance capabilities of BigQuery can simplify data discovery, governance, and secure sharing. Discover how to build, share, and monetize data products with robust security and compliance, while fostering a data-driven culture across your organization.

Learn how Google Cloud is transforming data and AI governance with the latest governance and catalog innovations built directly into BigQuery. Unify metadata across platforms, boost discoverability, and accelerate insights with robust governance and security features. Discover how AI-powered insights, centralized governance, and integrated policy management can help improve data quality, track lineage, and manage access control, fostering trust and transparency in your data and AI initiatives.

Accelerate your code review process and increase software quality with Gemini Code Assist in GitHub. This session demonstrates how the power of Gemini can now be integrated into GitHub, bringing a code review agent directly to your pull requests that can provide pull request summarization and code improvement suggestions. Plus, you’ll learn how to customize these Gemini-powered reviews to focus on best practices that are specific to your team and repository.

Empower employees to more efficiently and effectively handle customer interactions. Learn about the Agent Assist capabilities that provide real-time assistance and coaching to customer service employees. Discover how Conversational Insights and Quality AI can automate quality management, and provide data-driven insights to boost operational efficiency and agent performance. This session will dive into the new capabilities with product demos, expert guidance, and insights from customers who have deployed them in production.

Learn how the new agentic application stack combines evolved orchestration patterns, powerful semantic operators, and seamless interactions with Google Cloud databases. Join this breakout session to discover real-world use cases and gain insights into the future of software engineering, natural language interfaces, and multimodal applications.

Generative AI offers exciting possibilities, but its unpredictable nature can make it challenging to deploy in a production environment. In this session, we’ll explore how to confidently deploy gen AI features to your apps using Firebase Genkit and Firebase Remote Config.

Scale your generative AI applications to enterprise readiness with best practices from Vertex AI. To ensure your path to production is smooth, Vertex AI offers several features – such as provisioned throughput for predictable performance; robust data residency controls to meet your processing requirements; customizable models through tuning, grounding, and function calling; and built-in reliability features like evaluations and safety filters.

To improve how people work, AI needs to be intuitive, save time and help people get more done. AI in Google Workspace helps teams throughout the work day, by organizing and analyzing information, drafting and polishing content, improving the quality of meetings, and lightening the admin load.

Businesses of all sizes are finding new ways to do better work, faster with Workspace. Join us to hear from customers transforming the way they collaborate, work, and innovate. Learn about our latest product news, and hear our vision for what’s next.

Video generation is transforming many industries. In this session, learn how Veo 2 on Vertex AI can help your organization revolutionize content generation processes and maximize the impact of your team's efforts.

Google Cloud helps you build a strong layered defense with a robust set of access controls and policies. In this session you will learn how you can effectively use Google Cloud security guardrails specifically Organization Policies to achieve a strong security posture, leverage Google Cloud Policy Intelligence capabilities to effectively scale this posture across your organization. We’ll also share how Google Cloud makes it easy for you to start securely in the cloud with our security baseline capabilities. 

The key to maintaining a strong cloud security posture is to build from the start on a robust foundation of baseline security controls. This session delves into how Google Cloud’s Security Foundation and shared fate operating model provide prescriptive guidance for securing your infrastructure, applications, and data across various cloud adoption journeys. We’ll explore how Google Cloud’s Risk Protection Program helps you ensure your business remains resilient in the face of ever-evolving cyber risks.

Maximize your GTM impact by leveraging Google Cloud's market momentum. Discover key industry trends, high-growth solutions, and proven sales plays designed to win more deals. Access exclusive resources, essential assets, training, and strategies for effective collaboration with Google Cloud sellers to maximize customer impact and drive your revenue. This is your roadmap to winning together.

Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.

Enhance your data ingestion architecture's resilience with Google Cloud's serverless solutions. Gain end-to-end visibility into your data's lineage—track each data point's transformation journey, including timestamps, user actions, and process outcomes. Implement real-time streaming and daily batch processes for Vertex AI Retail Search to deliver near real-time search capabilities while maintaining a daily backup for contingencies. Adopt best practices for data management, lineage tracking, and forensic capabilities to streamline issue diagnosis. This talk presents a scalable and fault-tolerant design that optimizes data quality and search performance while ensuring forensic-level traceability for every data movement.

Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
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Elevate your marketing plan with strategies to maxmizie partner marketing benefits. Leverage key tools and techniques, like Partner Marketing Studio, to enhance campaigns and optimize resources. You'll walk away from this session as a Google marketing pro with practical tips to drive results.

Hear from Steve Banick, VP of Enterprise IT Service and Enablement for Telus, about how their organization is modernizing security with Chrome Enterprise Premium. Telus is strengthening its endpoint security by bringing data and threat protections to employees right in the web browser, and supporting secure access for its employees globally.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Ready to launch your generative AI app? This session equips you with the essential skills to deploy and scale AI applications on Google Cloud. Learn practical strategies for building robust infrastructure, automating deployments, optimizing performance, and managing costs. With live demos and expert insights, you’ll walk away with actionable techniques to take your AI app to the next level.

**Please bring your laptop to get the most out of this hands-on session**

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

This session explores Yahoo Mail’s successful implementation of OpenTelemetry within their globally distributed Google Kubernetes Engine (GKE) environment on Google Cloud. Discover how they achieved seamless integration with Google Cloud Observability and established a centralized observability platform for multiple teams. Learn best practices and gain their top tips and tricks for building enterprise-level observability.

Introducing Cloud WAN, a managed global WAN solution unifying enterprise backbone, metro, and SDWANs into a single network with built-in ecosystem and Google Cloud security and connectivity services that offer choice, higher performance, improved security posture, plus global scale while reducing TCO. Learn how to modernize your network with Google Cloud WAN and leverage Google’s global network, leading security portfolio, and comprehensive network services to connect all your offices, workloads, and data efficiently.