Companies are improving customer experience and lowering costs with Google AI. Join this session to learn about our end-to-end customer engagement application that provides AI agents for self-service, agent assistance, and operational insights. Discover how you can achieve the same business impact our customers are realizing.

Generative AI is revolutionizing app development, demanding a robust network architecture capable of supporting distributed, cross-cloud deployments. This session dives into the essential networking strategies for building and deploying these next-generation applications. Discover new technologies to establish secure, reliable, and high-performance connectivity spanning Google Cloud, multicloud, and hybrid networks. Explore how to seamlessly integrate service-centric architectures to accelerate developer velocity without compromising security.

Generative AI enables you to build amazing new apps, but you may also have concerns. Will it be too complex or too expensive, or will it create security risks? Fortunately, building good gen AI apps has become much easier in the past year, in large part due to updated capabilities within databases. We’ll learn how Google Cloud databases handle key AI technologies like vector search, retrieval-augmented generation (RAG), and orchestration, helping you bridge the gap between general-purpose AI models and your business-specific data. We’ll dive into some fun application examples to see how they were built and how you can use the same techniques in your apps.

Discover the transformative power of Gemini in BigQuery, which is revolutionizing data analytics with AI-driven innovations. This session showcases capabilities designed to enhance workflows – streamlining data preparation and migrations, enabling advanced code generation, facilitating conversational data exploration, and optimizing workloads intelligently. Learn how these advancements simplify complex tasks, elevate productivity, and empower teams to unlock the full potential of their data.

Don’t miss this fireside chat! Join Teradata, Google Cloud, and HSBC to discover how Teradata VantageCloud migrated HSBC’s UK data platform. Learn how Teradata’s Cloud Vantage EDW enabled scalable, secure solutions and improved decision-making. With over 4 billion queries, 2,500 applications, and 35 integrated systems, this hybrid cloud solution offers unparalleled resilience and cost-efficiency.

Learn how to run high-throughput and low-latency inference on Google Cloud to maximize price-performance on TPUs and GPUs, leveraging JetStream and vLLM.

Debugging modern applications demands a new level of observability expertise. Traditional monitoring struggles with these complex distributed environments. This session goes beyond dashboards, exploring expert observability strategies tailored for the generative AI era. We’ll cover essential instrumentation with OpenTelemetry and eBPF, system health overviews using Metrics Explorer and Trace Explorer, and in-depth data analysis with SQL queries in Observability Analytics.

Generative AI offers incredible potential, but how do we ensure it's used effectively? Join our expert panel for a data-driven discussion on identifying and mitigating bias in AI-generated content.

Join us for the Partner Summit Keynote as we chart the course for shared success in 2025 and beyond. Discover how Google Cloud is empowering partners with new programs, resources, and initiatives designed to drive customer value and unlock exponential growth.

We live in a different era – one where developers need access to larger tools, data and code need to be more secure, and ultimately still more work needs to get done. Learn about methods on Google Cloud to leverage remote development effectively for all your software development needs, from Day 1 to production. You’ll experience Cloud Shell in action, how Cloud Workstations powers your AI development needs, and container and developer tools that make deployment simple. Power to the devs.

Having difficulty translating desired outcomes into optimal cloud architecture for your apps? Join the session to learn about Application Design Center and its integration with Gemini Cloud Assist. We will showcase how it helps platform engineers and application architects translate ideas into deployable applications with unprecedented speed and simplicity. Explore with us its intuitive interface for designing, customizing, and deploying applications on Google Cloud with AI assistance, and leave with practical skills and tips for your next project.

Want to deploy generative AI across your organization but not sure how to keep your sensitive data secure and compliant? Join this session to hear from industry practitioners and Google experts about the best practices and lessons learned when embarking on this journey. We will demo how you can use built-in controls to identify sensitive data in your organization and restrict access to it and share insights, admin control recommendations, and lived customer experiences.

Incidents occur across time and topology. Customers using multiple GCP services spend hours troubleshooting. Learn about Gemini Cloud Assist Investigations, which provides the full range of troubleshooting and support, including structured workflows, signal analysis, and ability to recommend solutions across your applications, services and workloads, as well as its components such as compute, networking, storage, databases and data processing pipelines. With Gemini Cloud Assist Investigations, you can understand your environmental data patterns better, perform root cause analysis on your applications faster, and improve efficiency with warm handoffs between Gemini Cloud Assist and Google Support.

BigQuery is unifying data management, analytics, governance, and AI. Join this session to learn about the latest innovations in BigQuery to help you get actionable insights from your multimodal data and accelerate AI innovation with a secure data foundation and new-gen AI-powered experiences. Hear how Mattel utilized BigQuery to create a no-code, shareable template for data processing, analytics, and AI modeling, leveraging their existing data and streamlining the entire workflow from ETL to AI implementation within a single platform.

Join us for an informal meetup exploring the evolution of JavaScript! We'll discuss how our code has changed over the past 5 years and predict what it might look like 5 years from now. This is a casual space to share your experiences with new ECMAScript features, build tools, and coding styles. Whether you're a seasoned developer or just starting out, your insights are welcome. Let's learn from each other and discuss the exciting future of JavaScript together!

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Boost your visibility in the field with the new Co-Sell and Services registration process. This session provides a step-by-step preview of new registrations for specific scenarios and, we'll share which registrations to use to best work with Google Cloud sales. These strategic insights will unlock new revenue streams for you and your customers.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Generative AI is revolutionizing mainframe modernization, enabling organizations like the Air Force to achieve unprecedented speed and efficiency. Google's Mainframe Modernization tool leverages AI to analyze legacy code, identify modernization pathways, and accelerate the transition to modern architectures. This allows the Air Force to reduce costs, improve security, and maintain a competitive edge. Join this session to learn how Gen AI can help future-proof your own organization.

Simplify database management with Database Center. This generative AI-powered solution provides a centralized view of your entire database fleet, helping you monitor availability, security, compliance, and data protection. In this session, you’ll learn how to easily detect performance issues, visualize granular metrics, and get AI-powered recommendations for optimization. You’ll also discover how customers are streamlining their database operations and boosting efficiency with Database Center.

This session showcases an end-to-end generative AI application on Google Cloud. We’ll demonstrate how to use Gemini 2.0 Flash to analyze user-uploaded images, extract features, and generate descriptions stored in AlloyDB. Then we’ll show you how to fine-tune Gemini 2.0 Flash with BigQuery and generate outfit recommendations with AlloyDB low-latency querying. Finally, we’ll use the output from Gemini 2.0 Flash and Imagen 3 to create visuals of the outfits and deploy the entire solution on Cloud Run.

Expand business value and boost employee productivity with generative AI. This session reveals how Gemini's advanced reasoning, Google-quality search, and your enterprise data can combine to streamline workflows and provide answers to complex queries. Through customer and partner use cases, you'll discover the Agentspace value proposition and best practices for building a successful generative AI practice on Google Cloud.

The rise of AI agents is poised to disrupt every industry, transforming the way we work and conduct business. This session will explore the transformative power of agentic workflows and provide a glimpse into what an agentic future might entail across industries. We'll discuss the strategic implications of this emerging technology and equip business leaders with the knowledge and insights needed to navigate the agentic frontier and capitalize on the opportunities it presents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Security Command Center is the must-have risk management solution for Google Cloud. In this session, you’ll learn how to use Security Command Center to proactively manage threats, posture, data, and identities, and how to respond to security events to protect your entire cloud footprint.

Worried about learning how to access the latest AI models? Explore the expanding Model Garden ecosystem, including new first-party models, open-source contributions, and third-party offerings from partners like Anthropic, Meta, Mistral AI, and the Allen Institute. Learn how you can find and deploy the perfect models for your projects as easy as 1, 2, 3.