Learn how leading retailers accelerate business growth by transforming customer experiences with Google Cloud. Through in-depth enterprise case studies, discover proven strategies for unifying customer data, delivering personalized engagement at scale, and empowering teams with actionable insights. Join industry pioneers as they share their implementation journey, demonstrate measurable ROI across digital touchpoints, and reveal best practices for driving operational efficiency. Walk away with practical frameworks for accelerating your own digital commerce transformation.

Google's Data Cloud is a unified platform for the entire data lifecycle, from streaming with Managed Kafka, to ML feature creation in BigQuery, to global deployment via Bigtable. In this talk, we’ll give you a behind the scenes look at how Spotify's recommendation engine team uses Google's Data Cloud for their feature pipelines. Plus, we will demonstrate BigQuery AI Query Engine and how it streamlines feature development and testing. Finally, we'll explore new Bigtable capabilities that simplify application deployment and monitoring.

In today’s rapidly evolving business landscape, data is no longer just a back-office function – it’s the lifeblood of informed decision-making and competitive advantage. This session is designed to empower business decision-makers with the knowledge and strategies to become truly data-driven leaders in the age of disruption.

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Join this session for a deep dive into how Firebase is empowering developers, with a focus on creating agentic experiences that amplify your capabilities and streamline your workflow. Learn about our latest innovations, upcoming features, and commitment to fostering a thriving developer community. Whether you’re a seasoned Firebase developer or just getting started, join us to gain valuable insights and inspiration for your next app.

Google Cloud’s Cross-Cloud Network delivers powerful, AI-powered network security to protect your cloud infrastructure from a wide variety of network threats. This session showcases the latest innovations, including advanced malware protection, domain name system [DNS) security, data loss prevention, network security posture controls, DDoS protection, web application protection, and a cloud-first mechanism to easily integrate third-party network security services.

Learn how Dun & Bradstreet, a leading provider of business decisioning data and analytics, supercharged their business with Google Cloud. You’ll learn how Dun & Bradstreet achieved a 95% decrease in data onboarding time and a 50% reduction in data latency, and how they unlocked new revenue streams with AI. Learn how they built an enterprise-grade data cloud, and new and innovative AI solutions. Join us to find out how your organization can leverage Dun & Bradstreet’s experience and learnings to achieve similar success in your own data analytics and AI journey.

For partners looking to elevate their delivery game, experts will uncover the secrets to successful Google Cloud partner projects in this rapid-fire session. Learn how to navigate delivery governance with Google Cloud Consulting, tap into Google's deep technical expertise, and most importantly, keep customers delighted. We'll share real-world examples of how to optimize project preparation, ensure seamless collaboration, and ultimately drive exceptional customer satisfaction.

Unlock the potential of AI with high-performance, scalable lakehouses using BigQuery and Apache Iceberg. This session details how BigQuery leverages Google's infrastructure to supercharge Iceberg, delivering peak performance and resilience. Discover BigQuery's unified read/write path for rapid queries, superior storage management beyond simple compaction, and robust, high-throughput streaming pipelines. Learn how Spotify utilizes BigQuery's lakehouse architecture for a unified data source, driving analytics and AI innovation.

This session explores how cloud-native security, powered by Google Cloud, enables organizations to streamline operations, reduce complexity, and achieve better security outcomes with a lean team. Join us for a customer success story, partner insights, and a lively panel discussion featuring industry experts on building a future-proof Security Operations Center (SOC) with limited resources.

Startup developers, are you ready to build? In this hands-on workshop, you'll design and code a generative AI app using Gemini and Vertex AI. Through focused coding exercises, you'll master essential skills in prompt engineering, multimodal AI, and real-world implementation. Walk away with functional AI code—and the foundation to power your AI-driven future.

**Please bring your laptop to get the most out of this hands-on session**

Discover strategies for transforming your data and AI landscape by making governance a competitive advantage. Learn from industry executives on how to establish robust governance frameworks, ensuring confidence and control in your data and AI initiatives, and gain actionable insights to position your organization for successful AI-driven innovation.

Ready to build more accessible apps? Generative AI can help. This session provides practical strategies and real-world examples of using GenAI to: Design personalized assistance that guides users seamlessly. Generate image descriptions that make visual content accessible to all. Provide concise summaries that empower users to quickly grasp key information. Learn how to harness the power of Generative AI and create apps that are truly accessible.

Ever wonder how Google Cloud supports billions of daily users worldwide? Dive into the world of Google’s cloud regions, global expansion, and data centers. This session unveils the innovative technology behind these modern marvels and the operational expertise that keeps them humming. Learn about our cutting-edge efficiency and state-of-the-art security. Discover how innovation and sustainability is key to our design and how you can apply Google’s best practices to your own infrastructure.

For years, mainframe modernization seemed out of reach. Generative AI breakthroughs, led by Google’s Gemini, offer automated assessments, code transformation, and risk mitigation for accelerated and cost-effective cloud migration. Learn from Ford and Intesa Sanpaolo about how they reduced costs, boosted performance, and embraced innovation by modernizing their core applications off the mainframe and onto Google Cloud. Learn how Google Cloud’s mainframe modernization solutions can work for your digital transformation journey.

Supercharge your development workflows with Google Cloud’s internal developer platform (IDP). In today’s world of microservices and multi-region deployments, building and maintaining your own IDP can be complex. This talk unveils Google Cloud IDP – a game-changing solution that offloads development and operational burdens to Google Cloud, freeing your platform engineers and empowering developers to focus on what matters most: building amazing applications. Experience it in action with live product demos.

Cluster Director is designed to deliver resilient AI systems at any scale, offering exceptional performance, efficiency, and ease of use. In this session, we’ll guide you through our NVIDIA GPU roadmap and showcase five Google innovations integrated into Cluster Director, illustrated with real-world examples of how they tackle the biggest challenges in distributed training to maximize performance throughput.

This session brings together leading product experts from Google Cloud, Anthropic, Oracle, Databricks, and SAP to explore the five essential strategies for enterprises to successfully leverage AI and data. Attendees will gain valuable insights from real-world AI implementations, learn from the successes and challenges faced by global customers, and receive practical guidance on how to translate these strategies into actionable plans for their own AI journeys.

AI is revolutionizing the startup landscape, unlocking new possibilities for innovation, efficiency, and growth. Join industry leaders as they share bold predictions, critical challenges, and practical strategies to help you harness AI for your business in 2025 and beyond.

Discover the breakthrough AI capabilities transforming cloud operations and management. Join us for an overview of Gemini Cloud Assist and learn how it brings you an AI-based cloud management experience. Gemini Cloud Assist empowers you to design and deploy apps faster, troubleshoot issues with AI insights, and optimize performance and costs through intelligent recommendations. We’ll showcase its new capabilities and integrations in various Google Cloud products, and show you how it can completely reshape your cloud management experience.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

Want to supercharge your earnings and maximize the full potential of your Google Cloud partnership? Google Cloud leaders and partners will share proven practices to optimize partner benefits and incentives, including programs that reward your success in driving customer cloud adoption. Learn how to effectively track your progress, amplify your rewards, and propel your growth with Google Cloud.

Discover how Google Cloud is transforming Delivery Excellence with cutting-edge tools and strategies. This session provides an overview of emerging offerings and best practices, featuring insights from Google Cloud leaders and partner experts. Learn about the latest updates to Delivery Navigator and the Delivery Readiness Portfolio, and gain actionable knowledge to accelerate your customers' cloud implementations and drive impactful business outcomes.

Discover how AI is transforming customer behavior in buying & using enterprise software, and what that means for Technology Partnerships. ISV partners are deepening their engagement with Google Cloud through advisory teams built to suppport partner success, managing co-opetition, and AI powered ISV solutions. Walk away with a playbook built by Google Cloud leaders and partners about engaging with an AI-first go-to-market model and generating Google originated opportunities.