AI is revolutionizing contact centers, but the gap between AI leaders and laggards isn't just about technology—it's about a fundamental shift in customer loyalty. In this Spotlight, Dialpad and Google leadership will discuss the five AI adoption strategies separating industry champions from the rest. Top performers leverage industry-specific models and micro-data intelligence to advance business outcomes. But here's the twist: humans are the multiplier. Discover how leading organizations are rewriting the rules of human-AI collaboration, ensuring AI augments—not replaces—their workforce. Join us for an insightful discussion and live demo of market-shifting AI innovations.

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Discover how AI is transforming customer behavior in buying & using enterprise software, and what that means for Technology Partnerships. ISV partners are deepening their engagement with Google Cloud through advisory teams built to suppport partner success, managing co-opetition, and AI powered ISV solutions. Walk away with a playbook built by Google Cloud leaders and partners about engaging with an AI-first go-to-market model and generating Google originated opportunities.

Join our North America leadership team for a fireside chat on scaling your business with Google Cloud. They will reveal priorities for 2025, how to navigate the AI era, and how industry expertise will play a key role in unlocking and accelerating growth. Discover the latest trends shaping the region, and gain actionable insights to embrace unprecedented opportunities and exceed customer expectations in this transformative age.