Discover how agentic experiences transform marketing by embedding intelligent agents into existing workflows in M365 Copilot. This session uses industry examples to explore Adobe and Microsoft technical integrations for secure, brand-compliant, and personalized customer journeys. Learn how AI-driven segmentation, targeting, and measurement reduce overhead, optimize customer journey creation and orchestration, and drive loyalty, all illustrated through real-life industry examples

Discover Adobe's AI-first strategy to get ahead of the challenges of surging content demands, evolving discovery and engagement, and disconnected technologies. Explore examples in this session that show how teams working on marketing specific use cases can leverage Adobe and Microsoft’s interoperable AI tools with Microsoft Foundry to connect workflows, expand team capacity, deliver personalization at scale with enterprise-grade trust and controls.

Whether you’re modernizing for peak performance and AI readiness or building the next generation of intelligent apps and agents, the Microsoft database portfolio fuels your vision. Join CVP Shireesh Thota for an inside look at the latest innovations across SQL, NoSQL, and open-source databases—featuring dynamic demos that reveal how to boost productivity, deliver rich, personalized experiences, and unlock new possibilities from your data.

Session led by Sai Kumar Arava, Senior Machine Learning Manager, Gen AI / ML Applications at Adobe

Learn the building blocks of autonomous agents, including core architectures, planning methods, memory systems, and leading development frameworks.

Learn the building blocks of autonomous agents, including core architectures, planning methods, memory systems, and leading development frameworks.

Learn the building blocks of autonomous agents, including core architectures, planning methods, memory systems, and leading development frameworks.

Dive into advanced reasoning, multi-agent coordination, tool chaining, self-healing workflows, and emerging security challenges.

Dive into advanced reasoning, multi-agent coordination, tool chaining, self-healing workflows, and emerging security challenges.

Dive into advanced reasoning, multi-agent coordination, tool chaining, self-healing workflows, and emerging security challenges.

Focus on real-world applications with sessions on agent evaluation, reliability, deployment strategies, and cumulative demo showcases.

Focus on real-world applications with sessions on agent evaluation, reliability, deployment strategies, and cumulative demo showcases.

Focus on real-world applications with sessions on agent evaluation, reliability, deployment strategies, and cumulative demo showcases.