Discover how Microsoft and top media partners are reshaping Media & Entertainment with AI and the Microsoft Cloud. Learn how Azure, Fabric, and generative AI are powering faster content creation, smarter workflows, and immersive audience experiences—featuring real-world innovations in storytelling, distribution, and monetization.

AI transformation isn’t a future aspiration—it’s here, it’s complex, and it’s redefining how work gets done across the enterprise. In this interactive conversation, we'll go beyond vision to execution. Designed for business and technical leaders alike, this session aims to deliver candid insights, real demonstrations, and practical use cases that show what it can actually take to scale AI in enterprise environments and shift to a program mindset.

Many organizations struggle to realize the value of legacy data loss prevention (DLP) programs. Too often, these efforts simply tried to “turn on DLP,” leading to blinking alerts, growing teams, and limited progress toward true enforcement. This session introduces a next generation approach to DLP that flips the script. By enforcing standards, closing loopholes, simplifying the user experience, and reducing risk, organizations can move beyond reactive monitoring to proactive control.

Talk on leveraging AI in SRE to transform incident response, moving from firefighting to force multiplication while addressing related risks.

Over the last four years, ASDA has been through an incredible period of transformation. From data strategy, governance, platforms, culture, skills, and everything in between Alex Meakin (Senior Director of Data Delivery & Strategy) and his team have embraced it all and turned initials aspirations into real measurable impact. 

Brought to you by Women in Data®, Alex will be joined by moderator Robin Sutara and key partners from PwC and Databricks as he shares his honest reflections, key milestones, and practical lessons on building data maturity, driving adoption, and sustaining momentum.  

Whether you're navigating the complexities of your own transformation, still building on those early wins, or reigniting interest, this session offers practical insights, candid lessons, and fresh perspective from those who have been through it, end to end. 

Powered by: Women in Data®

Overview of token listings on exchanges and who controls the process.

Session on how crypto startups raise capital through structured processes.

Session on liquidity provision and market-making strategies.

Strategies for public relations and influencer engagement.

Explores token design fundamentals and why some tokens succeed while others fail.

Join senior cloud and AI leaders from PwC and Google Cloud as they share their insights on the power of AI in shaping enterprises in the agentic AI era. Discover how agentic AI can be harnessed across industries to enhance decision-making, streamline operations, and unlock new growth opportunities. Learn about the essential strategies and organizational shifts needed to successfully scale AI from pilot to production in 2025, and uncover key trends and best practices that will drive impactful and differentiated value creation.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Integrating data from Oracle ERP to Google BigQuery? Join this session and discover how to enable seamless data integration, creating a robust data and integration fabric on Google Cloud. This capability enhances data accessibility and analytics, empowering informed business decisions. We also developed an abstraction layer to streamline integrations, fostering synergy across third-party platforms, accelerating time-to-value, and supporting a scalable, data-driven enterprise.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Shape the future of any industry with Google Cloud. This session will discuss Google Cloud's industry approach and overall strategy. We'll dive into different verticals and focus on and how our teams align to ensure partner and customer success. Hear from a fellow partner on how we jointly worked to bring a new solution to market and the Google Cloud resources and tools they leveraged for success. 

What if gameplay evolved with each player? GenAI + Gemma makes it real! This open model creates dynamic experiences through fine-tuning & flexible deployment (local/Cloud Run GPU). See natural conversations & adapted gameplay via live demos, possibly live coding. Discover practical implementation & architecture insights. Let's skip the slides and jump to the fun.

AI Risks, Compliance and Global Regulations

Lightning talk focusing on FinOps by Reggie Kelley.

The automotive industry is undergoing a seismic shift fueled by Industry 4.0 and cloud innovation. Join us for a panel discussion with CISOs and security leaders from Ford, VW, and PwC that will delve into the strategic role the cloud takes in automotive digital transformation. You’ll gain an understanding of how the automotive industry faces risks unique to itself. The panel will share candid experiences with their own cloud adoption, including best practices, challenges, and benefits, as well as highlight prominent cybersecurity threats facing the industry, such as ransomware, data theft, supply-chain attacks, and operational disruptions.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

As generative AI rapidly evolves, companies are increasingly focused on realizing its value in their work and operations. In this session, we’ll showcase three secret ingredients to help accelerate value creation: Personas, Patterns and Controls. Using our gen AI solution enabled by Vertex AI, we’ll show how developing user personas is the first step to success. Secondly, we’ll highlight examples of patterns that drive rapid reusability, consistency and reduced costs. Finally, we’ll demonstrate important governance controls that organizations need.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

In today's rapidly evolving threat landscape, many traditional security operations struggle to match the rising tide of data. Discover how Chronicle, in collaboration with PwC's capabilities, can help propel your SecOps program forward. From a scalable security information and event management to proactive threat detection, learn how to revolutionize your security operations. Join us to stay ahead of emerging threats! By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.