Industries are embracing AI to empower artists, designers, and storytellers. In this breakout session, we’ll explore how agentic AI—powered by Microsoft Foundry and Azure databases—is enabling creatives. Join us to hear from three visionary customers: Pantone, TomTom, and Kantar. You’ll learn proven patterns for integrating AI into creative pipelines—from semantic search and generative design to intelligent agents that collaborate with humans.

TomTom’s Sales & Marketing teams made a fundamental shift — from intuition-based decisions to data-driven steering. In this session, TomTom shares how commercial data was centralised, cleaned, governed, visualised, and translated into actionable insights, resulting in tangible impact on both culture and performance.