Steph is a pivotal leader in data & analytics and has been steering data-driven decisions for over 19 years. Her broad experience spans customer, marketing, and retail analytics, as well as AI and she now leads a dynamic team of Analysts, Data Scientists, and Visualisation Specialists within Sainsbury's . As a masterful storyteller, she's passionate about simplifying the complex and turning numbers into narratives that underscore the critical role of data in driving business change. Dedicated to team empowerment, Steph fosters a culture of passion and motivation, cultivating an environment where curiosity and the continuous quest for learning are highly valued. As a mum of two daughters, Steph is also passionate about the growth and enablement of women in the tech industry. She invests in both mentorship and initiatives such as Women in Tech at Sainsbury’s, as well as the brilliant partnership with Women in Data®. Steph has been a member of the Data IQ 100 since 2021 and currently serves on their Advisory Board. She is also one of this 2024’s Twenty Women in Data and Tech.